134th Canton Fair Highlights: China’s Motorcycle Exports Dazzle with Large Displacements, Compact Scooters, and Custom Creations!
“Canton Fair, Global Share” epitomizes the purpose of the Canton Fair and China’s foreign trade ethos. With 67 illustrious years and 134 successful editions under its belt, the Canton Fair stands as a pivotal conduit for China’s international trade and a key window to its openness. MEGA CHINAMOTOR, having walked hand in hand with the Canton Fair for over 16 years, has witnessed its evolution and pioneering innovations. More notably, it has observed the metamorphosis of the Chinese motorcycle industry from “Made in China” to “Created in China”.
As revealed by Xu Bing, the spokesperson for the Canton Fair and Deputy Director of the China Foreign Trade Center, this edition marks the most substantial reorganization since the 104th fair, setting a new precedent in scale. The exhibition space expands to 1.55 million square meters, adding 50,000 square meters from the previous session. With a total of 74,000 booths and 28,533 participating companies, marking an increase of nearly 4600 and 3135 respectively, the motorcycle exhibition area remains a focal point and is hosted during the first phase. The layout, however, has undergone significant revisions, with motorcycle businesses concentrated in halls 15.1 and 14.1, and bicycles and electric vehicles primarily located in hall 16.2. In this article, we spotlight fuel-powered motorcycle companies that graced the event.
Entering hall 15.1, we are greeted by the esteemed representatives of Chongqing motorcycle brands: LONCIN, ZONGSHEN, SHINERAY, and BASHAN; alongside the trailblazers from the Yangtze River Delta: CFMOTO, QJMOTOR, and KAYO. Not to be overlooked are ZONTES and SANYA, the export giants from the Pearl River Delta, and the evergreen light riders QINGQIKR and the budding star JEDI motorcycles from the Shandong-Henan region.
Rooted in industry and propelled by dual wheels of industry and capital, LONCIN Holdings emerges as a diversified investment holding group. Bolstered by the robust support of its parent company and enriched by deep collaboration with BMW and years of technological refinement, in 2018, LONCIN unveiled its premium motorcycle brand VOGE. Aiming to indulge the modern, upscale consumer, VOGE promises an extraordinary experience of sports motorcycles. This Canton Fair saw LONCIN, flaunting its VOGE brand, unveiling new large-displacement ADV models DS900X, popular ADV DS525X, vintage street motorcycle AC525X, cruiser UC525, and 125cc scooter. Additionally, LONCIN and its electric vehicle brand BICOSE made a remarkable appearance.
Established in 1997 and wholly owned by the Oriental SHINERAY Group, SHINERAY Motorcycle has ascended as China’s leader in high-end motorcycles, backed by the group’s potent supply chain ecosystem and years of technical expertise. In 2014, the SHINERAY Group acquired the Italian brand SWM in entirety, and the endorsement of “pure Italian genes” accelerated SHINERAY Motorcycle’s global brand expansion. At this Canton Fair, SHINERAY Motorcycle, with its SHINERAY and SWM brands, showcased a stunning array of leading products. The SHINERAY large-displacement vintage cruiser Stormbreaker (XY1200), sporty vintage street motorcycle 525FR (XY500), new street motorcycle 347R, off-road motorcycle 386EII, newly colored sidecar motorcycle Commander (XY500B-C), and the classic SWM vintage street motorcycle 650 captivated numerous overseas buyers who paused to experience and negotiate.
Founded in 2002, BASHAN is a joint-stock enterprise specializing in the research, development, manufacturing, and sales of two-wheel motorcycles, three-wheel motorcycles, ATVs, and motorcycle engines. By 2006, BASHAN had already achieved an export exchange earning exceeding USD 100 million. Over the years, the BASHAN brand has been deeply cultivating the international market with a “differentiation” strategy and making steady progress. In September of the current year, BASHAN launched its domestic high-end brand AWAK MOTOR (abbreviated as AK MOTOR), a “mini trendy play” motorcycle brand targeting the young consumer group, poised to make a splash in the domestic market. At this exhibition, BASHAN, for the first time, showcased products under AK MOTOR at the Canton Fair, displaying not only BASHAN’s off-road, underbone, crossover, and ATV products to overseas buyers but also AK MOTOR’s mini play model AK11 and an electric crossover motorcycle.
As CFMOTO brings energy to the world, CFMOTO Power continues to create and share joy with people in over 100 countries and regions globally. It is this force that propels CFMOTO Power towards becoming a world-class power sports brand. In this exhibition, CFMOTO brought large-displacement models like the 800NK, 800MT, 450SR, and 450CL-C, and also showcased the new SSV model ZFORCE 950 and ATVs. Additionally, its electric vehicle brand ZEEHO made its appearance at this Canton Fair.
Under Geely Technology Group, QJMOTOR persists in creating excellent motorcycles for the Chinese people, standing as a representative enterprise of China’s intelligent manufacturing. QJMOTOR, as the high-end new sub-brand heavily built by QJMOTOR, measures the world with speed while continuously upgrading the driving pleasure experience for global consumers with more intelligent and humane products upon completing QJMOTOR’s significant strategic layout and achieving brand upgrading. At this Canton Fair, QJMOTOR Motorcycle dazzled with the large-displacement ADV model SRT800X, new vintage cruiser SRV600, electric scooter QJ10000DT, and several different displacement street motorcycles.
ZONGSHEN & KAYO & ZONTES & SANYA & QINGQIKR & JEDI
Crossing hall 15.1, a series of motorcycle products standing tall in hall 14.1 are laid before the eyes. Renowned companies from Guangdong Province like SENKE and HAOJIN; leading Chinese scooter enterprises such as DAYANG, ZNEN, TARO and JNEN; off-road and scramble export manufacture represented by Chongqing FUEGO, all displayed their overseas hot-selling models and newly launched products to international buyers.
Having roamed the overseas motorcycle market for over a decade, SENKE Motorcycle profoundly understands the driving habits and aesthetic preferences of overseas users. The brand is adept in developing intergenerational models, and its products are popular in over sixty countries and regions including Southeast Asia, South America, the Middle East, Africa, and Europe. At this Canton Fair, SENKE Motorcycle appeared with a plethora of self-developed models, covering 125cc-800cc. The King Kong Monster series ADV model SK400-KV, vintage model SK400-KG, new cruiser model SK450, street model SK800, and an electric model SK4000D were particularly eye-catching.
DAYANG has become a banner in the motorcycle manufacturing industry in northern China. From obscurity to prominence, DAYANG has always adhered to the business philosophy of technological innovation, continuously delving deep into various core technologies, and its excellent quality has won the trust of consumers at home and abroad. Underbone and scooters have always been DAYANG’s ace products. Empowered by its self-developed Vi-Core hybrid technology, DAYANG’s products have reached a new pinnacle. At this Canton Fair, DAYANG displayed dozens of hot-selling products, including several scooter models like Vrf150, VOREIA350, and popular crossover models.
Nestled in Zhejiang Taizhou, the homeland of Chinese scooters, a plethora of quality scooter enterprises have emerged, among which ZNEN is a distinguished name. Established in June 1988, ZNEN Motor Group boasts over 68 EEC certified products for the European Union and 52 EPA certified products for the US, with its offerings gracing the markets of more than 100 countries and regions globally. In 2018, ZNEN acquired the nearly century-old top-tier Italian motorcycle brand Morini, and currently, more than 90% of its products are designated for export. In this edition of the Canton Fair, ZNEN unveiled more than ten of its leading models. Among them, the sporty scooter R9 and ADV scooters 150 and 300, which are this year’s spotlight models, claimed the central position on the exhibition stand. Besides, ZNEN also showcased several new models of its electric brand FRANK to overseas merchants.
Representing the epitome of exemplary private enterprises in Chongqing Qijiang, FUEGO Power’s market outreach spans North and South America, Africa, Europe, and Southeast Asia, with its off-road and climbing models garnering affection from international consumers. At this exhibition, FUEGO introduced its new 450cc street motorcycle EVO450, TEKKEN EVO, and other new and popular models.
HAOJIN & TARO &JNEN
Beyond the aforementioned exhibitors, a multitude of distinguished motorcycle enterprises, motorcycle parts and equipment manufacturers, and traders graced this edition of the Canton Fair, including esteemed names like JONWAY Group, WANGYE Motorcycles, and Ningbo JYLYN. Noteworthy is the special initiative by Taizhou city to magnify the industrial cluster advantage and polish the Taizhou intelligent manufacturing brand. At the Taizhou Enterprise Industrial Base display area located on the northern platform of Area A in the Canton Fair pavilion, a collection of exquisite models manufactured in Taizhou were showcased to international visitors.
Over 67 years traversed by the Canton Fair, it has borne witness to over four decades of rapid development of the Chinese motorcycle industry since the Reform and Opening Up. Chinese motorcycle manufacturers are vigorously aligning with the evolving trends, integrating technical resources, and in the process of developing a new generation of large-displacement motorcycles and engines. They continue to deepen the diversity and practicality of small-displacement models, leading to a more rational allocation of resources in the motorcycle industry and a richer product system. These enterprises, with sails unfurled on the international seas, are in the throes of a profound transformation from Made in China to Created in China, and from OEM to autonomous brands, and further on to internationally renowned brands. This metamorphosis marks the inevitable mission of the new generation of professionals in the Chinese motorcycle industry.