The 21^st China International Motorcycle Trade Exhibition, referred to CIMAMotor 2023, is scheduled to take place from September 15 to 18, 2023, at the Chongqing International Expo Center, China. This event is co-organized by China Chamber of International Commerce Chongqing Chamber of Commerce, the China Chamber of Commerce for Motorcycle, and Chongqing Exhibition Center Co., Ltd.

As the only state-level motorcycle exhibition in China, CIMAMotor has become one of the largest exhibitions in China and even globally after 20 years of development. It is an important platform for launching new products and technologies, leading the development trends of the motorcycle industry.

Under the theme of “Leading the Development of the Industry, Creating a Better Future”, CIMAMotor champions the development direction of electric, intelligent and connected vehicles. It is dedicated to creating a comprehensive industry ecosystem that integrates exhibitions, forums, races, performances, and festivals. CIMAMotor enhances the platform’s functions to further realize the exchange of frontier concepts, the aggregation of high-quality resources, the trade development, and the cultural exchanges. It aims to promote the continuous iterative upgrading of Chinese motorcycle industry and the full realization of innovation capabilities across the entire industrial value chain.

The International Exhibition: 160,000㎡ Showcasing the Entire Motorcycle Industry Chain

The total scale of CIMAMotor 2023 has expanded to 160,000 square meters, a 50% increase compared to the previous event. It comprises 8 exhibition halls, with an indoor exhibition area of 100,000 square meters and an outdoor area for dynamic displays and activities spanning 60,000 square meters.

CIMAMotor 2023 has brought together over 700 exhibitors from China, the United States, Italy, Germany, France, Japan, Britain, Spain, South Korea, and other countries, showcasing more than 70 vehicle brands and 1,000 units of vehicles.

The exhibitors represent 90% of China’s motorcycle production capacity. The exhibits reflect the entire motorcycle manufacturing industry chain, including EFI systems, shock absorbers, chains/sprockets, clutches, brakes, tires, frames, batteries, instruments, electrical parts, locks, lamps, motors, controllers, chargers, GPS devices, lubricants, modified parts, trunks and accessories, apparel, and helmets.

CIMAMotor will vertically showcase the world-leading products and technologies in the motorcycle industry and horizontally present investments, foreign trade, video e-commerce, creative design, tour services, cultural communication, and other supporting services. This active approach aims to promoted the development of an ecological circle within the Chinese motorcycle industry.

China Motorcycle Chongqing Forum: Gathering Industry Elites to Anticipate the Future

The 2023 China Motorcycle Chongqing Forum is jointly organized by the China Chamber of Commerce for Motorcycle and the Organizing Committee of CIMAMotor. It will take place currently with CIMAMotor 2023 at the Chongqing International Expo Center on September 15.

With the theme of “Opportunity and Challenge of an Industry in Transition”, the forum will center its discussions on key industry topics, including motorcycle development strategy, market status and trends, and technological evolution. Motorcycle enterprises, technology research institutions, investors, e-commerce platforms, governments representatives, and scholars have been invited and will converge to envision the future of the industry.

Furthermore, to expand the new sales mode of video e-commerce, platforms like Tik Tok, JD and Pinduoduo and other E-commerce platforms will hold various special promotion events, exchanges, and discussions. CIMAMotor will fully integrate resources from major platforms, operational service providers, supply chain management service providers, and media to enhance the exhibition’s diversified trading functions.

Cultivating Chinese Motorcycle Culture: Innovations in Online and Offline Activities

CIMAMotor serves not only as a platform for brand display and promotion but also as an annual carnival for motorcycle enthusiasts and a grand global event for the motorcycle industry, both in China and around the world.

CIMAMotor 2023 has enhanced its online service system and offline thematic activities to provide motorcyclists with scene-based, multi-interactive, and immersive experiences. This initiative aims to set a new trend in leisure and entertainment within the Chinese motorcycle industry while further cultivating motorcycle culture with Chinese characteristics.

During CIMAMotor 2023, more than 30 interactive activities will take place. Among them, “CIMA Motorcycle Knight Selections” will identify exceptional individuals from motorcycle clubs and designate industry spokespersons to showcase the elegance of Chinese motorcyclists and promote the positive spirit of riding culture.

There will be an interactive area delicated to large displacement motorcycles and a reception area for motorcyclists from all over China. Activities as “Raise Your Flag at the CIMAMotor Gathering”, “Enjoy the CIMAMotor BBQ” and “Motorcyclists’ Self-Used & Hand- Made Article Market” will be organized to encourage motorcyclists to participate in the joint promotion campaign. This will create a new social scene centered on motorcyclists, integrating online communication and offline exhibition and trade.

Visitors can also engage in the safe ride training, test ride, stunt shows, Gymkhana, C-Turn Shows, and various other riding activities to experience all-in-one the leisure and entertainment that motorcycle riding offers.

The “CIMAMotor Secret Riding Routes Collection” encourages the discovery of distinctive riding routes. Its goal is to broaden the use scenarios for motorcycles and related products, nurture the culture of motorcycle tours with Chinese characteristics, and transform the city and natural landscapes of Chongqing and even the entire world into showcases for Chinese motorcycle brands.

920 Knight of Labor Festival: Celebrating the Glory of Labor

The “920 Knight of Labor Festival” is a festival initiated by CIMAMotor for laborers who utilize motorcycles as their means of production. With the theme “Labor Makes Glory”, the festival highlights the societal importance of motorcycles in flexible employment and urban services. CIMAMotor anticipates that the festival will further elevate the social status of these laborers and advocate for the removal of nationalwide bans on motorcycles in cities, thereby fostering the motocycle market as a means of production.

CIMAMotor 2023 will promote safe riding, organize red carpet ceremonies, recognize and applaud exceptional “Labor Knights” and host the soirees and various other activities to continuously enrich the festival and establish both online and offline display platforms for laborers. Currently, the festival has received support from numerous logistics companies and their riders, including China Post, SF Express, JD, Meituan, ele.me, FlashEx, Dada, Deppon STO, and more.

A Citywide Carnival with Spectacular Displays Throughout the City

CIMAMotor has extended its exhibition beyond the expo center to encompass the entire city, creating new display settings that blend industry, cultural tourism, and consumption, with the aim of crafting a citywide grand carnival.

For national riders, there will be “Motorcycle Riding Activities” along with two grand soirees -“CIMAMotor Carnival Night” and the “920 Knight of Labor Festival”. These events will feature thrilling motorcycle city tours and captivating performances. CIMAMotor extends an invitation to national motorcycle enthusiasts and Chongqing citizens to participate in these activities and experience the energy and passion of world-class exhibition and the city of Chongqing.

CIMAMotor will collaborate with renowned scenic spots to release heat maps, suggest riding routes, introduce mascots-themed merchandise, and partner with numerous well-known brands to offer added benefits for motorcycle enthusiasts visiting Chongqing. This initiative aims to foster deeper integration between CIMAMotor and the cultural tourism industry.

Furthermore, capitalizing on Chongqing’s distinctive nighttime scenery, CIMAMotor invites motorcyclists from across the country to savor the unique night vistas along the confluence of the two rivers and four banks in Chongqing. Touring in Chongqing, hailed as the motorcycle capital of China, promises to be a delightful and unforgettable experience.

Currently, CIMAMotor has established strategic partnership with Dcar, Tik Tok, and TopBuzz. It will collaborate with these popular communication platforms to jointly promote safe and courteous riding, creating a harmonious atmosphere of mutual respect and love between motorcyclists and citizens.

Ride your motorcycle and savor hot pot in Chongqing this September.

Welcome home, riders.