The 81st EICMA concluded with great success on November 10. This year’s exhibition not only reached new historic heights in scale and influence but also attracted 2,163 brands from 45 countries, with 26% of exhibitors making their debut at EICMA. The number of registered visitors reached 600,000, an increase of 40,000 compared to 2023, further consolidating EICMA’s position as the top global event in the motorcycle industry.

At EICMA, which leads global trends, Chinese motorcycle brands made a high-profile appearance on-site, with numerous new models simultaneously launched, directly testifying to the fact that China’s motorcycle industry is rapidly rising and also demonstrating that the motorcycle industry is becoming an innovative highland of Intelligent Manufacturing in China.

BENDA

As a pioneer in the field of Chinese cruiser motorcycles, BENDA launched several innovative models at this exhibition, including the LFC700 and Dark Flag 500, and globally debuted the brand-new ATV model REDSTONE 550, marking the launch of BENDA’s new strategy in the European market. In the future, BENDA will continue to focus on the research and development of internal combustion engine and hybrid power technologies, and expand into market segments such as street bikes and touring bikes, fully showcasing its innovative strengths in design and technology.

CFMOTO

CFMOTO, a top-tier Chinese motorcycle brand renowned worldwide, once again appeared at EICMA with multiple personalized new products. On the morning of November 5, CFMOTO released the all-new three-cylinder street bike 675NK, adventure model 700MT, and the concept model “MASTER OF SPEED” equipped with a V4 engine.

In the afternoon, CFMOTO announced the launch of the acquired French brand GOES as its main brand in the European off-road vehicle market and showcased its concept model G-CORE T24, demonstrating the brand’s core values with a rugged and sturdy design.

QJMOTOR

At this EICMA, QJMOTOR launched the SRK 1000 and SRK1000 RR, two liter-class models, and displayed an ATV – the SFA1000. This appearance not only showcased QJMOTOR’s technical strength but also enhanced its brand influence in the global market. At the exhibition, QJMOTOR’s 1,600-square-meter booth concentrated on showcasing more than 60 models, including the “SRK, SRK RR, SRV, SRT, Hong” series, covering street bikes, sportbikes, adventure bikes, cruisers, and scooters to meet the needs of different markets.

LONCIN & VOGE

LONCIN appeared at EICMA with its high-end brand VOGE and electric vehicle brand BICOSE. In terms of fuel-powered vehicles, LONCIN released the V-twin ATV XWolf 1000 (MUD version), while VOGE showcased the new adventure model DS800 Rally, which is expected to become another best-selling model after the DS900X.

In addition to the brands holding new product launch events, this EICMA also brought together numerous Chinese motorcycle manufacturers with heavyweight new products, demonstrating their ambition and strength to expand into the European and even global markets.

SHINERAY & SWM

Since SHINERAY’s wholly-owned acquisition of the well-known Italian motorcycle brand SWM in 2014, the cooperation between the two parties has deepened, combining the advantages of Italian design and Chinese manufacturing to launch many best-selling models in the market. At this exhibition, SHINERAY and SWM showcased a full range of new products including sidecars, cruisers, street bikes, and off-road vehicles, demonstrating to global audiences their achievements in design innovation and technological integration.

JEDI

JEDI Motorcycles made a strong appearance at this EICMA with several heavyweight products. At the booth, classic models such as the Kylin 750, FR750, and K750 were all present, along with the NK250, which had previously debuted at the Canton Fair. The most eye-catching was the global debut of the sportbike model K333, this highly anticipated new product further enhanced JEDI’s international influence and refreshed global customers’ brand perception of JEDI.

YINGANG

YINGANG is renowned in the global market for its classic mini motorcycles, off-road vehicles, and sidecars. At this exhibition, it showcased mini motorcycles, the off-road model XR-3, and a brand-new scooter model T6.

Scooters are widely popular in European cities, with their compact size and convenient maneuverability making them particularly suitable for tackling congested urban traffic, especially in Italy. At this exhibition, many well-known scooter manufacturers brought their latest models, comprehensively displaying their technological innovation and market foresight, attracting widespread attention from global buyers.

ZNEN

ZNEN from Taizhou, Zhejiang, participated in the exhibition with its electric vehicle brand FRANCO, which has long been favored by European and American markets for its high-quality scooters. At the exhibition, ZNEN showcased numerous new scooter products, highlighting its technical strength and market influence in the scooter field.

TEYIN

As a leading brand of scooter motorcycles, TEYIN Moto exhibited new products such as the TX250 and TY22 at this exhibition, further consolidating its competitiveness in the global market.

LONGJIA

LONGJIA Moto participated in the exhibition with its electric brand Wylex and the Victoria series, showcasing a series of vintage-style fuel-powered and electric scooters, attracting a great deal of attention.

GUSITE

With its strict control over design aesthetics and quality, GUSITE has quickly won the favor of overseas customers. At EICMA, GUSITE showcased several new products, once again enhancing its competitiveness in the international market.

TARO

At this EICMA, TARO joined hands with Wottan Motor to exhibit together, showcasing multiple scooter models with exquisite craftsmanship, including the XSUV, HURACAN, RANGER, and DEFENDER.

JIAJUE

JIAJUE Moto has been established for more than 20 years and has always focused on the research, development, and manufacturing of motorcycles. At this EICMA, JIAJUE launched multiple new products, continuing its expansion in the global market.

QIANXIN

QIANXIN has carved out a unique differentiated path in the scooter field, not only showcasing scooters but also bringing golf carts, demonstrating its diversified product strategy.

In addition to vehicle enterprises, numerous parts manufacturers such as DMG also gathered at EICMA, comprehensively displaying their latest technological achievements and highlighting China’s comprehensive competitiveness in the motorcycle industry chain.

DMG

As a light alloy brand under the GIANT Group, DMG exhibited a series of innovative products at this EICMA, including two-wheeler rims and mufflers created using the latest technologies and materials.

MEGA CHINAMOTOR

As an authoritative media for the Chinese motorcycle export market, MEGA CHINAMOTOR actively built an efficient bridge for communication and cooperation between Chinese motorcycle enterprises and global buyers during this EICMA through multi-dimensional activities such as magazine distribution, overseas media cooperation, and brand promotion, helping China’s two-wheeler industry steadily advance its global layout.

We look forward to gathering again in Milan from November 4 to 9, 2025, to witness Chinese brands reaching new heights on the international stage and continuing to write a brilliant chapter of globalization.