On May 28,2021, the Beijing International Motorcycle Exhibition, co-sponsored by China Chamber of Commerce of Motorcycles and China International Exhibition Center Group Corporation, was grandly opened in China International Exhibition Center (the new Shunyi Hall). With the theme of “Embracing Circles”, the exhibition covers a total area of more than 70000 square meters, attracting nearly 300 well-known brands from home and abroad to join the exhibition which is committed to build Beijing Motorcycle Exhibition into an international two-wheeler exhibition platform that adapts to the new pattern of domestic and international dual cycle.

The opening ceremony of the exhibition invited leaders from relevant business associations in the motorcycle and bicycle industries, well-known enterprises at home and abroad and media representatives. MEGA CHINAMOTOR participated in the opening ceremony as one of the invited media throughout the process and combine this exhibition to give you a key interpretation.

Li Bin, the Executive Vice President of China Motorcycle Chamber of Commerce, pointed out in his speech that the Fifth Plenary Session of the 19^th Central Committee of the Communist Party of China proposed to accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and the international dual cycle to promote each other, bringing new development opportunities for the motorcycle industry. As the most potential consumer market in the world, China provides a new development opportunity for the world motorcycle industry. In 2020, the motorcycle industry took the lead in recovering from the epidemic, producing and selling more than 17 million motorcycles. Especially in the strong development of medium and high-end large-displacement models market, it has achieved excellent results and formed a prosperous situation of production and marketing.

He Cailong , the President of China International Exhibition Center Group, stressed in his speech that this year is the beginning of the 14th Five-Year Plan. Under the new situation, the main organizer sums up the successful experience of the last one and prepares for the 2021 Beijing Expo International motorcycle exhibition carefully; 256 famous brands from home and abroad compete on the same stage, exhibiting the products and technologies that represent the highest level of motorcycle development in the world today. As a group company of the whole industrial chain of the exhibition industry, CIEC Group is committed to building an efficient and high-quality exchange and cooperation platform, creating high-quality brand exhibition, promoting the development of the exhibition industry and meeting people’s demands for better goods and services. In the future, CIEC will continue to give full play to the rich exhibition resources and the advantages of the sound industrial chain, fully support the growth of the exhibition, promote the high-quality development of the exhibition industry chain, build more contributions to the national economic construction and opening up and also offer a tribute to the centenary birthday of the Party.

Beijing International Motorcycle Exhibition is positioned to create a professional, international and high-end exchange platform for the motorcycle industry. The exhibition focuses on the production of Chinese and foreign motorcycles, spare parts, equipment, motorcycle sports, motorcycle lifestyle and other related products. It builds a bridge between the upstream and the downstream industries of motorcycles and between industries and consumers, so as to realize the “break though the circle” and “pioneer the circle”.

China’s local motorcycle “Guochao” brands represented by QJMOTO, CFMOTO, ZONGSHEN , DAYANG were concentrated in the exhibition, showing the latest research and development of large-displacement recreational motorcycles, demonstrating the highest level of the technological development of China’s motorcycle industry. CFMOTO on the first day centrally released several great models such as 800MT, 700CLX Sport and 1250TR-G which is the largest displacement model in China currently. CFMOTO exhibition stand became the most popular “clock in point” at the fair. As a solid manufacturer of Guochao model, QJMOTO is the largest exhibitor in the exhibition. It displayed all its brand products in a booth of nearly 1500 square meters. With Chinese home brands’ continuous improvement in technology and product quality, there will be more high-end motorcycle products entering the global market in the future.

European motorcycle companies represented by BMW,     DUCATI,TRIUMPH and PIAGGIO, Japanese motorcycle companies represented by HONDA, YAMAHA and Kawasaki and American motorcycle companies represented by POLARIS, Indian and Harley-Davidson all presented their latest models in line with the global market. Many of their models for China made high-profile appearance at the show. With the global epidemic still under no complete control, the Beijing International Motorcycle Exhibition has become the most closely watched exhibition with the most participating brands and the highest degree of internationalization this year.

On the scene of the exhibition, motorcycle equipment enterprises also displayed the latest helmets, cycling clothes and a variety of safe cycling equipment products, which also attracted a large number of visitors. In addition to the product features of the design of innovation, equipment products also gradually improve the content of science and technology, for the motorcycle drivers to provide security.

All kinds of motorcycle parts and components with the goal of improving vehicle performance and safety comprehensively show the highest level of technological development and the latest research and development achievements of domestic and foreign motorcycle industry.

On the booths of various motorcycle enterprises, the new energy motorcycle also became the highlight of the exhibition. With Chinese and foreign motorcycle enterprises investing in research and development of new energy motorcycles, the new energy motorcycle has been greatly developed. Its product performance has been comprehensively improved. The market share of new energy motorcycle will continue to be expanded and become the blue ocean for the future development of motorcycle companies.

As the earliest region in China’s motorcycle culture,Beijing has formed a unique motorcycle culture. China Motorcycle Chamber of Commerce also issued the “Beijing Motorcycle Riders Civilized Safety Proposal”at the opening ceremony of the exhibition, advocating a positive, healthy and safe cycling culture and creating a social environment in which motorcycles and traffic coexist harmoniously. The successful convening of the Beijing International Motorcycle Exhibition also wrote down a thick ink and heavy colour for actively promoting the development of China’s motorcycle industry.