Beijing International Motorcycle Exhibition was first held on May 11, 2019, recording a wonderful and unforgettable event of the industry. After two years, the 2021 Beijing International Motorcycle Exhibition, co-sponsored by China Chamber of Commerce for Motorcycle, Federation of Automobile and Motorcycle Sports of People’s Republic of China (CAMF), and China International Exhibition Center Group Corporation, will be held in Beijing again on May 28 to 30 at China International Exhibition Center (New Venue).

High-end activity promote industrial exchanges

The 2021 Exhibition is themed on “Embracing Circles”, with the goal of connecting key links, eliminating business boundaries, expanding motorcycle development circles and promoting the progress of the whole industry. While displaying motorcycles and the related products, the enterprises engaging in motorcycle-related events, training, clubs, fashion clothing, tourism and activities will also be invited to the exhibition. To meet the needs of industrial communication, the exhibition is planned to have the “Media” and “Public” days. It will invite motorcycle industry media, mainstream media, and lifestyle media, and professional visitors such as manufacturers, distributors and retailers to interact and communicate with the exhibitors on the spot.

A number of high-end industrial forums and seminars will be held during the exhibition to discuss the hot topics and the future development trends of the industry, aiming to expand the development circles of enterprises. The industry summit forum with the theme of “new opportunities, new challenges, new development” will be held, where well-known experts and scholars from home and abroad will be invited to make keynote speeches. The forum will focus on topics such as the future development of motorcycles and Chinese motorcycle industry development & carbon neutrality.

Gathering of big brands, launch event for new models

Nearly 300 well-known domestic and overseas enterprises will attend this year’s exhibition, with an indoor exhibition area of 50,000 square meters, outdoor display area of 30,000 square meters, and exhibits ranging from motorcycles, new energy models, parts, and riding equipment to new cultural products such as maintenance and modification services, motorcycle touring services, race training, and motorcycle clubs.

Brands that have confirmed their participation include BMW, Honda, Yamaha, Indian, Triumph, Ducati, Kawasaki, Husqvarna, MV Agusta, Benelli, Piaggio, KTMR2R, Kymco, CFMOTO, Qianjiang, Zongshen, Dayang, Shineray, Kayo, Hanway, Molinks and Doinnext. The exhibition scale of the participating enterprises will increase significantly compared with the last exhibition. Moreover, parts enterprises including Michelin, MAXXIS, Bridgestone, Pirelli, MITAS, CST, Timsun, Kingtyre, Gates, AMSOIL, Liqui Moly, and IXIL, and riding equipment and service companies represented by HeHui, KYT, MOPINHUI,  Fhlmotor, Nerve, Sena, Shark, GSB, OGK, Shad, Insta360, Motuobao, and NingMengBaoGu have also confirmed their presence with the latest products and services.

In addition to the models on sale, many foreign brands will launch this year’s blockbuster models during the exhibition. The “Chinese style” product brands will also hold a number of new model release events. According to statistics, 25 exhibitors have confirmed to hold about 30 new product launch activities during the exhibition.

Focusing on new energy, debut of new electric motorcycles

With the official implementation of the new national standards for electric two-wheelers in China, electric motorcycles rise suddenly and become a focus of enterprises. Many motorcycle and electric two-wheeler brands as well as cross-border product enterprises introduced innovative and technology-leading electric motorcycles to the market. To follow this development trend, the exhibition will invite a number of electric motorcycle manufacturers to release and display their latest electric models.

When riding becomes a lifestyle, motorcycles will break free from the restrictions of the “circle” and gain a broader space and greater freedom. The 2021 Beijing International Motorcycle Exhibition will be a high-end, authoritative activity to boost the motorcycle consumer market as well as an important international stage to showcase new products, new technologies and the future industrial development trends after the comprehensive control of the pandemic in China.