As the autumn Canton Fair fever begins to fade, the global spotlight of the motorcycle industry is once again turning toward the world’s premier event — the 2025 EICMA in Milan, Italy. This year’s exhibition will be grandly held from November 4 to 9, 2025, at the Rho Fiera Milano Exhibition Center. As in previous editions, the first two days — November 4 and 5 — will be reserved for media and industry professionals, while the exhibition will open to the general public from November 6 to 9.

It is worth noting that this year’s EICMA has introduced a major adjustment to its hall layout: the exhibition will discontinue the use of Halls 13, 15, 22, and 24, while newly opening Halls 4, 5, and 7. In total, the 2025 edition will feature nine exhibition halls, offering a more centralized layout and a smoother, more efficient visitor flow throughout the venue.

As one of the world’s most influential motorcycle exhibitions, EICMA has long been the premier stage for global brands to unveil their flagship models and cutting-edge technologies. This year, China’s leading two-wheeler manufacturers are once again joining forces, presenting a stronger lineup and a more globally oriented product portfolio. Together, they will showcase to the world the innovative power and design confidence of “Made in China.”

Now, let’s take a sneak peek at this collective showcase of Chinese strength — and see what exciting new models and major announcements these brands will bring to the 2025 EICMA!

Preview of Press Conferences by Chinese Two-Wheeler Brands at EICMA 2025

CFMOTO | H10 I52

Press Conference

CFMOTO： November 4, 14:00 (CET) / 21:00 (CST)

CFMOTO & GOES： November 4, 16:30 (CET) / 23:30 (CST)

As a leading representative of China’s high-end power brands, CFMOTO will make a grand debut on the first day of EICMA, hosting two major product launches—one focusing on new two-wheeled motorcycles and the other on the ATV series.

This time, CFMOTO will showcase a range of brand-new models under the theme “FUTURE FASTER”, highlighting the brand’s forward-looking design and cutting-edge technology that demonstrate its strong potential and technological edge in accelerating toward the future. On this world-class stage, let’s stay tuned to see how CFMOTO will revolutionize the global racing arena with technological innovation and product strength, bringing a new momentum for Chinese brands!

KOVE | H14 A52

Press Conference: November 4, 14:15 (CET)/ 21:15 (CST)

As one of the most internationally influential emerging Chinese motorcycle brands in recent years, KOVE will make a strong appearance at this year’s EICMA with its MX Enduro series, 800X Touring and 350RR Sport Racing. With its brand philosophy of “advancing R&D through racing and refining performance through competition,” KOVE continues to test and perfect its products on the track. As for whether there are still undisclosed, mysterious new models — all will be revealed on November 4.

QJMOTOR | H9 N54

Press Conference: November 4, 13:45 (CET)/ 20:45 (CST)

This year, QJMOTOR has released few teaser posts on overseas social media, but the imaginative tagline—“Five steeds renewed, shaping the beauty of limits”—has already sparked great anticipation within the industry. Does this imply that five new models will be unveiled simultaneously at this year’s exhibition? From sport racing, rally bikes, cruisers, and scooters to even ATVs, all possibilities are on the table.

It is reported that the highlight of QJMOTOR’s launch will be a new rally model equipped with a 900cc inline-three engine. As a representative of China’s high-performance motorcycle brands, QJMOTOR has always been known for igniting the stage with surprises. This time, how will they break their own boundaries and redefine “the beauty of Chinese-made performance” to the world? Stay tuned!

VOGE | H10 A98

Press Conference

VOGE: November 5, 11:00 (CET) /18:00(CST)

LONCIN: November 5, 11:20 (CET) /18:20 (CST)

VOGE’s new product launch is scheduled for the second day of the show (the morning of November 5). According to reports, this year’s EICMA will see VOGE focus on unveiling two new scooter models, along with the debut of its latest ATV lineup. Last year, VOGE attracted wide attention with the release of the XWolf 1000 Mud Version ATV at EICMA. Will they introduce new ATV or UTV models this time? Judging from their current strategy, VOGE continues to expand its product territory, driving the brand’s steady rise through innovation.

YADEA | H11 M06

Press Conference: November 4, 15:45 (CET) /22:45 (CST)

2025 will mark Yadea’s 8th appearance at EICMA. As a leading brand in the global electric mobility sector, each of Yadea’s presentations comes with technological upgrades and industry innovations. Smarter, more eco-friendly, and more convenient product experiences have always been Yadea’s core pursuit. What new electric mobility solutions will Yadea bring this year? On November 4, let’s look forward to the green revolution that Yadea will unveil.

2025 EICMA Chinese Two-Wheeler Exhibitor Lineup

This year’s EICMA will see a record-high number of Chinese two-wheeler brands exhibiting. In addition to the brands confirmed to hold product launches, a group of Chinese companies that have performed exceptionally well in global markets will also be present. They will showcase their flagship new models, demonstrating the innovative strength and export potential of China’s two-wheeler industry.

From January to September 2025, Qianli Technology (LIFAN) and BASHAN, ranked among the top 10 in China’s motorcycle exports, will showcase several flagship models at EICMA, highlighting their latest achievements in AI technology, large-displacement bikes, and international product development. MERNODI from Jiangmen, Guangdong, will also bring a diverse range of models, including naked bikes, rally bikes, scooters, and more presenting the multi-faceted appeal of Chinese manufacturing through its rich product lineup.

LIFAN | H4 C81A

BASHAN | H7 Q04A

MERNODI | H18 E57

In a country like Italy, where streets are narrow and parking resources are limited, scooters have long been the mainstream choice for consumers due to their exceptional convenience. According to recent data, from January to September this year, the overall sales of two-wheeled vehicles in Italy declined by -1.22%, with scooters being the only category to achieve positive growth (+8.74%).

At this year’s exhibition, Chinese scooter brands such as QIANXIN, ZNEN, GUSITE, ARIIC, JIAJUE, and TEYIN will showcase multiple new models, injecting new vitality into the European scooter market from China.

SCOOTERS

QIANXIN | H4 C88C

ZNEN | H4 C76

GUSITE | H6 I11A

ARIIC | H6 G07

JIAJUE | H11 C07C

TEYIN | H11 Q48A

Despite a slowdown in the electric two-wheeler market in Northern European countries like the Netherlands, influenced by policy subsidy adjustments and other factors, the Spanish market has stood out with continuous growth in electric vehicle sales, becoming the main driver of growth in the local two-wheeler market. In addition to the Southern European market, regions such as Southeast Asia, Africa, Russia, and Latin America are also rapidly rising, emerging as new frontiers for China’s electric two-wheeler exports.

At this year’s EICMA, Chinese electric vehicle manufacturers such as FRANCO, SENUO, ELECTRICPET, BOCC, REALENERGY, RUITOO, BOMA, VIGROUS, and LUQI will showcase a range of intelligent products, including electric scooters, electric off-road vehicles, electric skateboards, and electric tricycles and four-wheelers. These exhibits will comprehensively demonstrate the innovative achievements of Chinese brands in the electrification and diversified mobility sectors.

E-SCOOTERS、E-OFF-ROADS、 KICK-SCOOTERS, etc.

FRANCO | H4 C76

RUITOO | H4 G85-1-2

ELECTRICPET | H6 I11

BOCC | H11 T46-1

SENUO | H11 T34B

REALENERGY | H18 E63

ELECTRIC TRICYCLES & FOUR-WHEELERS

BOMA | H4 C88A

VIGROUS | H9 Q81

LUQI | H10 A80A

In addition to motorcycle manufacturers, companies such as LIYON, JALYN, GLM, DATAI, KKE, OUTDO, TARAZON, and YOHE will also showcase key parts & accessories and aftermarket products such as batteries, wheels, shock absorbers, tailboxes, helmets, and more at the EICMA, demonstrating the completeness and collaboration capabilities of China’s two-wheeler industry chain.

CHINESE TWO-WHEELER PARTS & ACCESSORIES, etc.

LIYON | H4 A80

JALYN | H4 I74D/H11 S05A

GLM | H5 S71

DATAI | H10 A80A

KKE | H10 I93

OUTDO | H11 C31

TARAZON | H11 C07B

YOHE | H11 E46

As the technological innovation and global expansion of China’s motorcycle industry continue to deepen, more and more Chinese brands are emerging on the international stage with their product strength, innovation, and brand power. At the upcoming 2025 EICMA, they will not only showcase the latest models and cutting-edge technologies but also engage with the world in a new China-made form.

MEGA CHINAMOTOR will provide in-depth coverage of the exhibition, bringing you the exciting moments of Chinese two-wheeler brands at the EICMA in real-time. Stay tuned! We will also be distributing the MEGA YEARBOOK at our booth G64G in Hall 4. We welcome buyers to come by with your business cards to collect one. See you in Milan on November 4th!