As October draws to a close, the golden autumn of November is just around the corner. For the global two-wheeler industry, November also marks the arrival of one of the year’s major industry events — EICMA 2026, the International Motorcycle and Accessories Exhibition in Milan, Italy, which will take place from November 3 to 8 at Rho Fiera.

November 3-4 will be reserved for the media and trade visitors, while the exhibition will open to the general public from November 5 to 8. During the event, brands, manufacturers, distributors, media representatives and industry professionals from around the world will gather in Milan to explore the latest products, technologies and trends shaping the global two-wheeler industry.

Compared with the previous edition, EICMA 2026 will feature changes to its exhibition layout. Hall 4 will no longer be used, while Hall 22 and 24 will be introduced, bringing the total number of exhibition halls into use from nine last year to ten this year.

Based on this year’s exhibitor layout, Chinese manufacturers of two-wheelers and parts & accessories, particularly those focused on OEM/ODM business, are primarily concentrated in Hall 24. International buyers can visit the hall to find Chinese suppliers more conveniently according to their sourcing needs. Meanwhile, Chinese brands will also be represented across the other nine halls. In terms of booth size, brand strength and international presence, an increasing number of Chinese brands are now equipped to compete alongside established international players, making them an increasingly influential force at EICMA 2026.

In the motorcycle segment, EICMA 2026 will welcome a strong lineup of Chinese motorcycle manufacturers. Numerous Chinese brands, including ARIIC, BASHAN, CFMOTO, GBB THRAX, GUSITE, KAYO, MERNODI, QIANXIN, QJMOTOR, SENLING, TAO MOTOR, TEYIN, VOGE, YINGANG, ZNEN, ZUUMAV and ZXMOTO, will showcase their products at the exhibition. Their lineups span multiple segments, including naked bikes, sport bikes, cruisers, adventure motorcycles, scooters, off-road motorcycles and ATVs, demonstrating the increasingly diverse product portfolios and growing international competitiveness of China’s motorcycle industry.

China’s presence in the electric two-wheeler and light electric mobility sectors is also expanding. Brands such as ANDITAI, ELECTRIPET, EZI, SENUO, SYEV, TAILG and VIGROUS will bring electric two-wheelers, three-wheelers and related products to EICMA, presenting a wider range of electric mobility solutions from Chinese manufacturers. As Chinese electric two-wheeler companies accelerate their overseas expansion, more brands are moving beyond a primarily export-oriented business model towards brand building, technology development and deployment, and a broader global market presence.

Beyond complete-vehicle manufacturers, Chinese exhibitors at EICMA 2026 will also extend their presence further upstream and downstream across the industry supply chain. Chinese companies involved in two-wheeler parts and accessories, including AKOSO, FLYQUICK, GLM, JALYN, KKE, LINGBO, LIYON, OUTDO, SEYOUN, TARAZON, XINYUE, ZCR and ZHONGQI, will also participate, showcasing a variety of components, aftermarket products and supporting solutions.

From complete vehicles to parts, and from conventional motorcycles to electric mobility, Chinese companies are taking an increasingly comprehensive industry presence onto the international stage. This also reflects a shift in how Chinese companies participate in EICMA. Their focus is gradually expanding beyond product displays and order acquisition to encompass brand promotion, technical exchanges, global distribution network development and broader supply chain partnerships.

For international buyers and industry professionals, this broader exhibitor lineup provides an opportunity to gain a more comprehensive understanding of China’s two-wheeler industry and identify potential suppliers in one place. Whether sourcing complete vehicles, parts & accessories or electric mobility solutions, visitors will find a wide range of offerings from Chinese companies at this year’s EICMA.

So, what new models, technologies and products will Chinese brands bring to the Milan show this year?

Ahead of the exhibition’s official opening, MEGA CHINAMOTOR will take a closer look at the Chinese brands preparing to launch new products at EICMA 2026, giving readers a preview of the new two-wheeler models and highlights from China that are worth watching at this year’s exhibition.

CFMOTO| HALL10 I52

Press Conference

CFMOTO: November 3, 14:00 (CET) / 21:00 (CST)

CFMOTO & GOES: November 3, 16:30 (CET) / 23:30 (CST)

As one of the Chinese brands attracting considerable attention at EICMA 2026, CFMOTO has recently begun teasing its upcoming new products through a series of posts on its official social media channels. Judging from the lively discussions across overseas social platforms, keywords such as the 550MT, electronic clutch technology and maxi-scooters have been frequently mentioned, fueling growing anticipation among motorcycle enthusiasts and industry professionals.

Based on the information released so far, CFMOTO’s press conference at this year’s EICMA is expected to feature several major new product launches. What models and technologies lie behind these much-discussed keywords? The answers will be revealed at the press conference on November 3.

Meanwhile, GOES, a brand under the CFMOTO Group, will also hold its own new product launch on the same day. With two press conferences taking place back-to-back. CFMOTO’S presence in Milan is set to offer plenty of highlights.

LONCIN & VOGE | HALL10 A98

Press Conference

LONCIN: November 4, 11:20 (CET)/ 18:20 (CST)

VOGE: November 4, 11:40 (CET)/ 18:40 (CST)

Loncin’s new product launches will also be split into two sessions, both scheduled to take place consecutively on the same day. According to the official teaser posters released so far, ATVs are already confirmed as one of the highlights of this year’s presentations. In the two-wheeler segment, VOGE has continued to strengthen its presence in the European market in recent years, with its ADV motorcycles and scooters achieving notable market performance. Looking back at last year’s EICMA, scooters were also a major focus of the new products unveiled by Loncin.

So, what new products will VOGE bring to Milan this year? Will it continue to build on its strengths in existing segments, or introduce an entirely new direction in its product lineup?

QJMOTOR | HALL9 N54

Press Conference: November 3, 13:30 (CET)/ 20:30 (CST)

High-performance electric motorcycles and UTVs to debut simultaneously? Judging from the teaser posters recently released on QJMOTOR’s official social media channels, the brand’s EICMA 2026 lineup will include high-performance electric motorcycles and UTVs. These two product segments have already generated considerable interest ahead of the show.

However, given QJMOTOR’s approach to international exhibitions in recent years, these previews may be just the beginning. Beyond the products already teased, what other new models and technologies will QJMOTOR bring to Milan this year? Could the brand have an unexpected flagship product or a major surprise in store?

The answers may have to wait until QJMOTOR’s press conference on November 3.

ZXMOTO | HALL22 N48

Press Conference: November 3, 13:15 (CET)/ 20:15 (CST)

From track racing to the extreme challenges of the Dakar Rally, ZXMOTO has continued to demonstrate its product capabilities through real-world performance in recent years. Now, returning to the international stage at EICMA, what kind of results will ZXMOTO deliver to motorcycle enthusiasts around the world this year?

In China, ZXMOTO has already attracted considerable attention through founder Zhang Xue and its product lineup. Its overseas social media presence, however, is still gradually taking shape. So far, the brand has released relatively few teasers or promotional posters for its upcoming launches. What surprises ZXMOTO has in store for Milan therefore remains an open question.

EZI | HALL6 D20

Press Conference: November 4, 10:40 (CET)/ 17:40 (CST)

In the electric mobility sector, EZI, the electric mobility brand under the KEEWAY Group, will return to EICMA this year. At last year’s EICMA, EZI attracted considerable attention and positive feedback from international motorcycle enthusiasts with the launch of its EM06 compact four-wheeled passenger vehicle, which stood out for its distinctive positioning and design.

So, what major new products will EZI bring to EICMA this year? Judging from the official teaser posters released so far, this year’s EICMA lineup may include electric motorcycles and electric four-wheelers. However, the mysterious, partially obscured product silhouette on the far left of the poster is particularly intriguing, leaving plenty of room for speculation about what it might be.

TAILG | HALL I90

Press Conference

TLG: November 4, 15:00 (CET)/ 22:00 (CST)

TAILG, one of China’s leading electric two-wheeler brands, will return to EICMA this year. In addition to showcasing high-performance electric motorcycles such as the X9, TAILG is also expected to officially launch its TLG brand for the global market at this year’s EICMA, focusing on the electric off-road two-wheeler segment.

When TAILG’s new electric off-road models, the Y9 and Y7, made their debut at CIMAMotor in September this year, they attracted considerable attention from overseas buyers. Now, with the TLG brand set to make its official debut on the international stage, will these two much-anticipated off-road models also make their way to EICMA? Let’s wait and see!

“Export to China” Italy Two-Wheeler Matchmaking Event | HALL22 S03

Event Time: November 3, 13:30–16:00 (CET) / 20:30–23:00 (CST)

Beyond the new product launches by Chinese two-wheeler brands, another event worth watching at EICMA 2026 is the “Export to China” Italy Two-Wheeler Matchmaking Event, scheduled to take place on the opening day of the exhibition.

The event is jointly hosted by the Foreign Trade Development Bureau of the Ministry of Commerce, P.R. China and Assolombarda Confindustria Milano, Monza, Lodi, Pavia, with the China Chamber of Commerce for Motorcycles and the China Chamber of Commerce in Italy serving as co-organizers. Chinese two-wheeler companies will participate as buyers, meeting face-to-face with motorcycle and two-wheeler design firms, motorsport service providers and accessory suppliers from Italy and other European countries. The event aims to help Chinese companies identify quality overseas suppliers and potential business partners, while exploring distinctive products and industry resources from the European market.

For Chinese two-wheeler manufacturers seeking to introduce European design expertise, technologies and related supporting services, this dedicated matchmaking event will provide a direct channel to connect with European industry resources. Alongside the new product launches, it will be another business highlight worth noting at EICMA 2026.

MEGA CHINAMOTOR | HALL24 G74C

Finally, as an important bridge connecting China’s two-wheeler industry with global markets, MEGA CHINAMOTOR has been following and participating in EICMA for 20 years, having been present at almost every edition.

MEGA CHINAMOTOR will once again be at this year’s EICMA, presenting the newly upgraded MEGA YEARBOOK, the comprehensive Chinese two-wheeler buyers’ guide, to industry professionals from around the world. Covering motorcycles, electric two-wheelers, parts & accessories and related industry resources in clearly categorized sections, MEGA YEARBOOK provides international buyers with a more convenient and efficient reference tool for exploring China’s two-wheeler industry and identifying quality suppliers.

See you at EICMA in Milan, November 3–8!