EUROBIKE 2022 OVERVIEW
EUROBIKE is the central platform for the bike and future mobility universe. After 30 years as the world leading trade show for the bike industry at Messe Friedrichshafen, EUROBIKE was premiering at its new location in the trade fair and mobility metropolis of Frankfurt/Main from 13 to 17 July 2022. Under the umbrella of the EUROBIKE CYCLING WEEK, the EUROBIKE SHOW took place as a major display of innovation within the world of bicycles and future mobility, offering Business and Festival Days at Messe Frankfurt, while hands-on activities and street festivals were held throughout the state capital as part of EUROBIKE CITY.
Thanks to EUROBIKE CITY, the subject of bikes was visible throughout Frankfurt: during the whole week, tours with e-bikes, mountain bikes and cargo bikes as well as tours just for women invited riders to take part in cycling adventures around the metropolis on the Main. Closed off to traffic for the occasion, the Mainkai awaited all bike fans with a rich and colourful programme of events based on bike culture, featuring a bike flea market, a children’s circuit, street food, info stands by action groups, workshops and films on the stages.
In seven halls and the large outdoor area of Messe Frankfurt, 1,500 exhibitors will presented product innovations from the fields of bicycles and e-bikes, parts, components and apparel. As a platform on which the relevant players can meet, EUROBIKE 2022 covered even more segments and special interest areas than ever before. In addition to the classic booth areas in Halls 8-12 and on the outdoor area, there were a variety of spaces each focusing on a special field.
The large retailer associations ZEG and BIKE&CO were relocating their in-house shows to EUROBIKE. Future mobility topics were concentrated in Hall 8: as a driver of the green mobility transformation, the Cargo Area was presenting young international brands with more than 100 innovative names from the fields of micromobility and lightweight mobility, last mile solutions, infrastructure required for sharing, logistics and digitization.
The two Festival Days on Saturday and Sunday offered action, adventure, testing, bike races and top events on 100,000m² of exhibition space both in the halls and outdoors on the Frankfurt Messe exhibition grounds. Large test circuits have been organised for extensive trials of the bikes from the 1,500 exhibitors.
Gathering a large range of brands, there was a tonne of new and pro bikes on show, with some potentially game-changing tech. The Chinese leading motor brand Bafang is a regular attender of Eurobike. This time it also exhibited a variety of products, showing for the first time the M820, internal three-speed automatic variable-speed hub, heavy-duty eCargo drive solution, IoT and other major new products. In addition, Bafang arranged sample testing, software interaction, and professional product explanation on site. Giant Group introduced its CADEX 36 Disc Wheel System which is a versatile, lightweight composite wheel built for real-world performance. Featuring a hookless rim design with optimal 22.4 mm internal width and 36 mm depth, it delivers unbeatable acceleration and climbing efficiency, as well as offering confident handling on descents, in the wind and on varied terrain. Maxxis introduced three top-quality bicycle tires at the event: *High Road: is Maxxis’ flagship road tire for elite racers and riders who demand the best equipment.
At the exhibition, it can be found that there are many new companies this year. Most of them focus on the e-bike. The battery volume is getting smaller and the motor is getting more compact. Many motor brands have brought new products to this exhibition, including Bafang, Shengyi, Xofo, Neways, Wanjia which promotes the trend of lightweight the of the e-bike.