Keren Defines The Future of Products with Wisdom
In the afternoon of July 5, the famous actor Shen Teng endorsed electric vehicle brand Keren held a new product release conference. Keren’s co-founder and CEO Yang Xiaofeng, co-founder and CTO Ma Yu, co-founder and EV division president Chen Jian, sales center general manager Luo Tianhua, the brand’s first chief engineer Jin Zhengwen and other senior leaders, customers and media representatives gathered in Hangzhou to witness the important moment.
Brand upgrading to open the 3.0 era
Keren experienced the emerging 1.0 era when it set up its product design concept, and the 2.0 era when its business boomed and made a number of breakthroughs in product design. Now it has entered the brand’s 3.0 era of joining hands with the famous actor Shen Teng to embark on a new great journey.
Wisdom in design” is the brand positioning of Keren brand. It believes that good design is not only external aesthetics, but also expression of internal wisdom.
Later, with a lively and interesting animation video, Keren officially announced the brand logo and super symbol; the upgraded visual system is also born under Keren’s brand concept. All classic Keren logo English letters are retained and optimized to be more concise and modern. It also combined Keren’s industrial attributes, brand features, product attributes and extracted the battery, meter, robot and other elements to create a super unique symbol of Keren.
This conference is not only a brand new upgrade of Keren, but also a new starting point for exploring future riding life. To achieve the brand mission of “making riding enjoyable”, Keren has formulated three strategies. In the future, Keren will create and defend an advanced team and organizational structure, establish a product matrix beyond imagination, and build a comprehensive industrial city integrating industry, education and research, vocational education, cultural events, and business and entertainment, to support its layout in intelligent manufacturing, human resources and riding culture.
New products lead the new trend of the EV industry
High quality development of EV industry is an inevitable trend. At the press conference, Keren introduced the new products the SRT series and i-Bike series from the aspects of concept, thinking, function, and target customers.
Keren pioneered the family-type product matrix, and broke the industrial design system. It builds products based on the three new DNA elements, upgrading its products in design, technology, colour, material, and craftsmanship.
SRT 7 is equipped with Keren’s unique core technology of the three-in-one powertrain platform while achieving leading peak power, speed and range. Besides, it has price advantages. In addition to its family-style appearance, the SRT-5 features a newly designed frame that has undergone 400,000 vibration tests, with additional carbon steel herringbone double girder design and the industry-first single rear shock absorber design. The electric bike SRT3 is up to the national standard, with the industry’s first all-aluminum body, which has a longer battery life and cruising range. In addition, some parts can be designed by DIY. It is worth mentioning that Keren announced all the first SRT7 buyers will enjoy lifetime warranty service.
The intelligent pure torque i-Bike series bicycle also appeared at the conference, with motor, controller, and sensor integrated powertrain. It can automatically perceive human force to provide accurate auxiliary power, making riding more healthy and easier off-road.
Focus on the market and products
At the conference, Keren deeply analyzed the market prospects and competitive advantages of keren products. High-speed electric motorcycles, as one of the development trends of high-end electric products in the future, have become the favorite of young and high-quality people because of the advantages of being environmentally friendly, flexible and convenient, and have huge market capacity and growth space.
Keren also released the prices of the SRT series and i-Bike series. The new SRT7 will be sold at 19,999 yuan, and SRT5 and SRT3 at 5,999 yuan and 3,999 yuan respectively, while the prices of the i-Bike series are set between 4,700-5,500 yuan.
Explore more possibilities
At the conference, the brand new SI flagship store was officially unveiled. The simple appearance of science and technology, clear product division, and ubiquitous brand symbol all reflected keren’s efforts in building the flagship store.
Facing the blue ocean and market of EV industry, Keren has found its way during the development process. It adheres to innovation, being people-oriented, and comfortable riding, and values both “wisdom” design and external aesthetics to create more high quality products and accumulate brand strength.