Milan, EICMA 2025 — Chinese powerhouse KOVE made a striking appearance at this year’s exhibition, showcasing a more mature and diversified product lineup. With the spotlight on the MX Enduro series, 800X Touring, and 350RR, KOVE signaled its evolution from racing roots to commercial strength, bridging the gap between competition DNA and global production capabilities.

The newly unveiled MX250 and MX450 Enduro models drew widespread attention from both media and visitors, who praised their off-road performance and reliability. These models continue to build on KOVE’s proven experience in rally and endurance racing, embodying the brand’s dedication to precision engineering and durability in the toughest terrains.

Another highlight of the show was the 800X Touring, representing the natural evolution of KOVE’s adventure platform. Designed for riders who seek both advanced technology and long-distance comfort, it redefines the modern touring experience through refined design and cutting-edge electronics. A redesigned seat ensures exceptional comfort during extended rides, while the optimized suspension system enhances bump absorption and high-speed stability.Its advanced electronic suite includes ride-by-wire throttle, cornering ABS, bi-directional quickshifter, heated grips and seat, and Bosch’s MSC system with a six-axis IMU to intelligently manage traction, engine braking, and real-time stability. With a 22-liter fuel tank and over 400 km of range, the 800X Touring empowers riders to tackle any journey with confidence. Its muscular and modern styling reflects KOVE’s growing sophistication in the adventure touring segment.

Meanwhile, the 350RR marks a significant milestone for China’s motorcycle industry. Following its historic WSBK victory at Jerez in 2024 and the subsequent championship win, this small-displacement sport racing has proven its ability to challenge the world’s most established brands. Powered by an all-new 350cc twin-cylinder engine that’s 2.7 kg lighter than its predecessor (weighing just 36.7 kg), it delivers 35 kW at 11,500 rpm and 32.2 N·m at 9,000 rpm. Its lightweight design ensures rapid, precise, and stable performance even under race conditions. A reinforced frame enhances rigidity, while electronic features such as ABS and TCS traction control deliver added safety and superior handling. The addition of full LED lighting and a high-definition TFT display elevates its technological sophistication. The 350RR perfectly blends racing DNA with everyday rideability—an ideal choice for young riders seeking a true road-racing experience.

At EICMA 2025, KOVE once again redefined what “Made in China” stands for in the global motorcycle industry. From the track-bred 350RR to the adventure-ready 800X Touring and the versatile MX Enduro lineup, every model embodies the brand’s relentless pursuit of performance, innovation, and the pure joy of riding. KOVE is no longer just a rising name—it is a confident symbol of Chinese craftsmanship, racing spirit, and design excellence standing proudly on the world stage. The journey of exploration and speed continues, as KOVE leads a new era of global motorcycling with passion and power.