A buyer-focused B2B event will connect Chinese buyers with Italian and other international suppliers across design services, motorsport services and two-wheeler accessories.

An “Export to China” Italy Two-Wheeler Special Buyer-Seller Matchmaking Event will be held on the afternoon of November 3, 2026, at 1:30 PM at Hall 22, Booth S03, alongside EICMA 2026 in Milan, Italy. The event will connect Chinese buyers with Italian and other international suppliers to explore business opportunities in the two-wheeler industry, focusing on design services, motorsport-related services and riding accessories.

Unlike conventional export promotion events that help Chinese companies sell products overseas, this initiative focuses on connecting Chinese buyers with international companies offering products and services that meet their purchasing needs. According to the event organizers, specific purchasing requirements and target brand preferences have already been collected from participating Chinese buyers.

Three Key Areas of Interest

The matchmaking event will focus on three categories of products and services from Italy and other international markets.

Design Services

Vehicle styling, ergonomics, CMF solutions, lighting and component design, and design verification for motorcycles, electric two-wheelers and bicycles.

Motorsport and Event Services

Event operations, technical support, rider training and safety certification, event branding and sponsorship management.

Event-Related Products and Riding Accessories

Lubricants, tires, riding apparel, helmets, boots, gloves, protective gear and aftermarket parts.

An Additional Business Opportunity at EICMA

Held during EICMA 2026, one of the major international exhibitions for the motorcycle industry, the matchmaking event offers international suppliers an additional opportunity to connect with potential Chinese business partners while attending the show.

For companies seeking to enter or expand in the Chinese market, direct communication with buyers can help clarify product requirements, identify potential areas of cooperation and establish business contacts.

Event Details

Date: November 3, 2026 (Tuesday)

Time: 13:30–16:00

Venue: Hall 22, Booth S03, EICMA 2026, Fiera Milano, Milan, Italy

Format: Opening Ceremony of the China Two-Wheeler (Italy) Brand Exhibition and “Export to China” Italy Two-Wheeler Special Matchmaking Event

Language: English, with interpretation support available upon request

How to Participate

Italian and other international companies interested in meeting Chinese buyers and exploring potential business opportunities are encouraged to register in advance.

Registration deadline: October 31, 2026

For registration inquiries or further information about the event, please contact MEGA CHINAMOTOR using the contact details below.

Contact

Daisy | MEGA CHINAMOTOR

Mobile / WeChat: +86 158 5063 3736

Grace | MEGA CHINAMOTOR

Mobile / WhatsApp / WeChat: +86 13816403014

Email: chinamotor@chinamotorworld.com

MEGA CHINAMOTOR welcomes inquiries from international suppliers interested in participating and will assist with event-related information and registration inquiries.

Participation is subject to confirmation by the event organizer.