Qianjiang Leads in the Large Displacement Market
According to market data, in 2021, Qianjiang’s 250cc and above displacement motorcycle models registered domestic sales of 58,000 units (20% year-on-year growth) and 54,000 units in overseas markets (53% year-on-year growth). With a domestic market share of 21.1% and an export market share of 29.4%, Qianjiang beat the international giant Honda and the export king Loncin. This has been the tenth year since 2012 for Qianjiang to be such a leader. Facing the increasingly fierce competition in the motorcycle industry, Qianjiang Motorcycle with unique representative achievements, shows the indisputable leading position in the industry and in the large displacement market.
Upgraded product line
For ten consecutive years, Qianjiang has won the top spot in the large displacement market. The sales data is the most true manifestation of Qianjiang’s product power. After continuous structural upgrading, technology precipitation, Qianjiang has formed a competitive, distinctive and diversified product matrix. Through the building of the BENELLI, QJMOTOR and QJIANG brands, its products cover the international market, the domestic high-end market and the low-end market. With balanced brand development strategy, Qianjiang products are always a focus among users.
Reliable and durable large displacement motorcycles have always been the billboard of Qianjiang, which are also the cornerstone of Qianjiang to become a sales king of large displacement products. In the early 1990s, Qianjiang Motorcycle established a sound quality management and evaluation system. After cooperation with Geely, Qianjiang was the first in the industry to introduce the IATF16949 automotive quality management system standards, following the concept of car manufacturing and practicing precision manufacturing, intelligent manufacturing to ensure product quality. Based on product quality, it leads the double standards for performance and safety of large displacement motorcycle.
Technology-driven, customer first
Technology precipitation and innovation is the advantageous condition for Qianjian to win the large displacement motorcycle market. Qianjiang has a national enterprise technology center and a nationally recognized testing center, and also set up two research and development bases in China and Europe, continuing to strengthen the construction of global R&D and test centers. With more than 30 years of technological precipitation and the introduction and absorption of international advanced achievements, the domestic products have seen major technological breakthroughs and formed Qianjiang’s absolute leading large-displacement core technology.
Qianjiang continues to promote motorcycle culture. Qianjiang constructed motorcycle theme parks and motorcycle culture image shops, cooperates with professional racing teams, and organizes various activities to promote motorcycle riding, enhance users’ contact and cognition of the brand and products, thus strengthening their brand stickiness and recognition and loyalty to the products, to provide more support for the future development of the brand.
Qianjiang’s rich technical background and market strength also attract the attention of many enterprises and brands around the world. Geely Group, Harley Davidson, MV Agusta and other internationally renowned brands cooperate with Qianjiang, making full use of their respective advantages to bring out better design, technology and market results. With adequate technology and capital support, Qianjiang constantly improves, which also impacts the industry pattern.
A good blueprint for future development
According to the market data from January to February of 2022, sales of Qianjiang’s 250cc and above models maintained a rapid growth of more than 35%. Thanks to the continuously accelerating new product development process and a large user base, Qianjiang’s large displacement motorcycles have a huge development space. Qianjiang never stops its efforts in, and is marching toward the good vision of becoming a leader in the global motorcycle riding field.
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