Strategic Partnership Between ADIVA & JINCHENG Officially Launched
On December 16, 2020, the ADIVA brand strategy conference with the theme of “Creation, Fun, Win” was opened. This is another high-profile appearance of ADIVA in the Chinese market since the formal strategic cooperation between ADIVA and JINCHENG was established in June 2018.
Mr. Tian Aijun, general manager of JINCHENG Group, delivered the opening speech. He stressed that JINCHENG will stick to the motorcycle industry in the future and open a new chapter of comprehensive cooperation with ADIVA.
ADIVA’s China marketing director explained the global strategic plan of ADIVA Group for the next 3-5 years. In the future, ADIVA will join hands with JINCHENG Group and take Chinese mainland as the main production base, while the R&D center as well as the quality control and experiment center will still be in Italy and Japan. This can not only ensure the quality of products and cutting-edge design, but also provide Chinese consumers with more cost-effective products.
At this conference, ADIVA China unveiled its first two-wheeler: FORTUNE150. It combines Italian aesthetic design, innovative intelligent equipment, pure sports riding control and international quality parts, and is the benchmark product of ADIVA’s innovative European style scooters.
While inheriting the essence of the traditional European design, the new scooter takes on bold innovation, demonstrating ADIVA’s pioneering spirit of leading the new trend with new design language. The free-form front panel grille and sharp body line present a unique modern style.
It adopts LED lights and has sharp headlights. The brand-new LCD instrument provides the daytime and night modes. Other user-friendly designs include keyless startup, a spare power outlet, a cigarette lighter interface under the saddle, and two USB interfaces.
FORTUNE150 is powered by a 150cc single-cylinder, water-cooled, four-valve DOHC engine with a maximum power of 10.8kw/8,500rpm and a maximum torque of 13.1N·m/ 6,500rpm, far more powerful than comparable vehicles, allowing you to drive with passion! With a high compression ratio of 11.2:1, Magneti Marelli MIU4 closed-loop EFI system, and atmospheric pressure sensors, it can easily handle highland environment. It also provides the Cruise and Sports riding modes.
Following the product philosophy of “quality first”, FORTUNE150 adopts the parts from internationally renowned brand suppliers: Marelli EFI, Hangte calipers, NJK spark plug, MORSE chain, and Taiwan gaskets. The high-strength aluminum alloy frame has gone through 500 thousand times of fatigue test. Double throttle cables, steel throat brake tube, front and rear double disc brakes, and Bosch dual-channel 10.0 ABS ensure greater riding safety.
The brand-new FORTUNE150 will refresh consumers’ impression of ADIVA as a tricycle maker. It marks the beginning of ADIVA’s two-wheeler era. ADIVA will continue to introduce various sports, retro and ADV models to the market in the future. (Source: WeChat: ADIVAMOTOR)