TAILG Electric Motorcycle-Battles On The Busy Season Market
TAILG Held Marketing Deployment Meeting and Released New Products
On July 10, TAILG held its product launch and marketing deployment meeting for the peak season at Huaxi village of Wuxi. TAILG surprised the industry with a series of unprecedented blockbuster actions.
TAILG’s Chairman Sun Muqian, President Yao Li, CEO Sun Muchu, Vice President Sun Muchai, General Manager Chen Yingsheng, principals of R&D bases and more than 1,000 dealers attended the meeting.
Global release: LION and colorful type
At the conference, Mr. Sun Muchu, Chief Engineer and CEO of the group, unveiled the annual flagship model LION and the colorful technology – colorful type.
LION, as the first smart model of TAILG’s longer-range type, adopts the core technology of energy conservation and energy saving. It is equipped with the “cloud power 3.0 system”, racing-grade shock absorption system and mobile internet technology, featuring intelligent variable driving and energy saving. LION is the latest flagship product of TAILG in 2019.
In addition, TAILG’s long-prepared magic colorful type was also officially released at the event. TAILG uses technology to color its products and redefine the color of electric scooters.
Mr. Sun said that TAILG has always valued user experience and focused on developing smart, technological and more satisfying products. At present, TAILG is the first brand to develop and launch color technology products in the e-vehicle field. Next, it will follow the fashion trend and launch more products with new color to meet the needs of different user groups.
Blockbuster release: Deng Chao (actor and TV show star) became the first spokesman in the history of TAILG brand
At the launch event, TAILG announced that the actor Deng Chao has become the company’s first spokesperson.
President Yao Li said that TAILG, known for its “technology and quality”, has always led the industry with its hard-core strength. As a versatile entertainer of movie, TV series, singing and TV shows, Deng Chao has won multiple important awards, and always brings good box office and audience rating. Deng Chao is keen on energy conservation and environmental protection, which is consistent with TAILG’s energy-saving green travel concept.
Tribute to the motherland: 70-city riding competition on the 70th anniversary occasion
2019 is the 70th anniversary of the founding of the People’s Republic of China. To pay tribute to the great motherland, TAILG elaborately organized the “Salute the Motherland, Run further”–the ultra-long riding competition in 70 cities during the 70th anniversary. The new national standard product powerful type reached its longest cruising range of 182.9 kilometers. LION has also achieved a super-long range of 186.3km during fierce competition.
Next, the competition will be carried out in 70 cities along the Long March route to pay tribute to the great motherland.
Brand planning: increase brand spreading investment to compete for the peak season market
At this meeting, President Yao Li also announced a number of major brand initiatives. To win in the peak season, TAILG continues to increase budget in CCTV, covering all the major CCTV prime channels and prime time to enhance brand exposure, amplifying brand voice and strengthening brand value. At the same time, TAILG initiated the internet precision marketing relying on big data to carry out accurate interactive communication with users.
Great ambition will be achieved! In the second half of 2019, TAILG set sail with passion, kicking off the campaign with a spectacular pageant that has won the applause from the audience. TAILG will continue growing momentum and lead the new national standard era to win the final victory.(Source: WeChat: TAILG-2004)