What are the highlights of the 2023 Eurobike nearing its conclusion?
The 31st Eurobike grandly opened its doors on June 21 in Frankfurt, Germany. It marks the second time Eurobike has been held in Frankfurt since moving from Friedrichshafen, and notably, the first show following the global pandemic reopening.
As the global bellwether of the bicycle industry, top-tier brands in the world of bicycles and e-bikes from all over the world converge here to showcase their proudest products and cutting-edge technological achievements. MEGA CHINAMOTOR is here to help you appreciate the allure of these top-tier products at this year’s Eurobike.
I. An E-MTB with the Same Weight as a MTB
The SCOTT Lumen eRIDE is spearheading a whole new generation of E-bikes, redefining the correlation between power and weight, and setting the standard for the future of mountain biking. Inspired by the acclaimed SCOTT Spark platform, the Lumen eRIDE looks and feels like a regular MTB, but with the acceleration capacity of Nino Schurter on demand. For its clean external aesthetic, the real magic lies within, integrating rear shock, battery, display and cables in one truly innovative package. The TQ HPR50 drive system delivers a max torque of 50Nm, with up to 520Wh of range. This results in 200% of additional power, while only weighing in at 20% heavier than a regular Spark.
II. An E-Gravel Bike Made of Wood
The Austrian company, “My Esel,” stands out in the competitive bicycle manufacturing market with its revolutionary design concept of creating bicycles out of wood. They have launched the first wooden electric gravel bike, which made its debut at the Eurobike exhibition. “My Esel” offers a level of comfort superior to other frames of the same stiffness and extreme durability – a characteristic specifically sought after in gravel bikes.
III. A Freight E-Bike That Makes Deliveries More Comfortable
the full-service mobility provider CYCLE launched their brand new, innovative delivery E-Bike model, the 20FIFTY. The E-Bike has been specifically designed with deliveries in mind, and promises a revolutionary solution for the transportation of goods in urban areas. The 20FIFTY boasts a total load capacity of up to 200kg, a 1000 watt-hour battery and a modular dual-dropout system, allowing the wheelbase to be extended. The E-Bike will be available on request from July on a subscription basis, starting at €129.00 per month, including maintenance, service and insurance.
IV. A Novel MGU Electric Drive System with an Integrated Motor and Gearbox
This year’s Eurobike Gold Award in the “Components” category goes to Pinion! The new E-drive system with the Motor.Gearbox.Unit (MGU) was named the winner this evening at the official awards ceremony.
The Pinion motor-gearbox unit completely convinced the renowned jury of experts from the bike and mobility industry. In addition, the two from nine launch partners, Tout Terrain and Kettler, were also on stage with their MGU bikes – Tout Terrain also scooped the Gold Award.
Pinion brings together what belongs together. The Pinion MGU is the e-bike technology of the next generation – because it combines motor and gearshift into one unit. It combines a powerful electric motor with proven Pinion gearbox technology and electric shifting of up to 12 gears in a compact package to create a completely new drive system for e-bikes. Motor and gearbox are optimally matched and work together like never before. Pinion motor-gearbox units offer durable shifting and motor performance at the highest level. Designed to work worry-free and reliably, with no significant wear and minimal maintenance. One oil change every 10,000 km,the Simplon e-MTB, an electric bike with Pinion’s latest MGU system, was also on display.
Beyond the cutting-edge new products, the most notable mention is that this year’s Eurobike exhibition spans approximately 150,000 square meters, bringing together over 1900 companies from around 62 countries. Among them, as many as 476 are Chinese exhibitors. This number has nearly quadrupled from last year’s 120, a vivid demonstration of Chinese companies’ determination to leverage the strength of Eurobike to seize orders. MEGA CHINAMOTOR also witnessed the grandeur of the Chinese “exhibition group” at Eurobike. Here are some reports from some of the Chinese exhibitors on-site.
I . A Global Leader, The Benchmark for Chinese Electric Two-Wheel Brands Going Overseas
YADEA, a global leader in electric two-wheel travel brands, is undoubtedly the benchmark for Chinese electric two-wheel brands expanding overseas. At this Eurobike, YADEA not only exhibited star E-bike products such as URIDERS, TROOPER, and YD150, but also showcased its flagship electric motorcycle Keeness, once again showcasing the charm of “Intelligent Manufacturing in China” to the international audience, eliciting high attention in the industry and winning unanimous praise from customers and media at home and abroad.
II. Another New Card for “Made in China”
CDC Bikes’ electric bicycles are exported 100% to overseas markets, of which more than 80% are developed countries like Europe and America. This enterprise, integrating design, R&D, manufacture, and sales of high-quality bicycles and e-bikes, has long been deeply cultivated in overseas markets, becoming another new card for “Made in China” to step out of the country and onto the world stage.
III. The “Chinese Power” in Electric Bicycle Drive Systems
As a manufacturer specializing in the research, production, sales, and service of electric bicycle drive systems and motors, SHENGYI showcased several products such as 07E-ROAD, 03P E-Cargo/MTB, torque sensors, controllers, etc., at Eurobike, providing sample experiences and professional product explanations, fully demonstrating SHENGYI’s innovative R&D achievements, and showing the world the “Chinese power” from SHENGYI.
IV. Expert in Lithium Battery Solutions for Complete Two-Wheel Vehicles
PHYLION, a Chinese lithium battery solution expert, brought high-quality, high-performance star products and comprehensive lithium battery solutions. PHYLION not only brought a new upgraded version of the E-Bike lithium battery solution that is fully compatible with the 21700-5.8Ah cell, providing an extraordinary e-bike riding experience for overseas customers, but also brought solutions for motorcycle batteries, home energy storage batteries, and others, demonstrating PHYLION’s technological innovation advantage with comprehensive lithium battery solutions, and also showcasing PHYLION’s ambition to implement a “dual drive” strategy of motion and storage.
Here are some pictures from other Chinese exhibitors at Eurobike.
However, in the context of a global economy that is less than optimistic, it is paramount to produce products that satisfy and reassure customers, in addition to expanding customer channels online and offline, and enhancing brand awareness if one wishes to hold firm or even turn the tables in turbulent times.