YADEA 2021 Global Expansion Strategy Summit Held
On December 9, YADEA 2021 global expansion strategy summit was opened. Nearly 5,000 government leaders, guests, distributors, suppliers, users and media professional witnessed the advancement of YADEA’s “global expansion augmentation” strategy.
Lead to open a new era of YADEA
The sales of YADEA in 2020 exceeded 10 million units, ranking first for four consecutive years. Facing the new situations of the industry, YADEA group’s chairman Dong Jinggui stressed that the upgrade of electric two-wheeler industry is overwhelming, and YADEA will focus on core technologies as well as brand image value, product appearance value, product use value, store image value, service value, marketing value, and big data value to constantly meet consumers’ demands. Through the multi-brand and multi-category global strategy, YADEA provides products and services that can help bring consumers a happy life, striving to usher in the “YADEA Era”.
Lead the upgrading of the industry with industrial advancement
YADEA’s, senior vice president, Mr. Zhou Chao expressed that the general strategic principle in 2021 is to focus on nine l matrixes—brand matrix, product matrix, technological innovation, quality improvement, service upgrade, channel construction, ecological construction, management reform, and capacity building, and create better brand, better products, better service, and newer models to lead the industry upgrading. Meanwhile, YADEA will enhance investment in core technologies in 2021 with planned capital of more than 1 billion yuan to explore advanced technologies for people’s green mobility.
Establish brand value system with global layout
YADEA will carry on the global marketing layout and establish a brand-new brand value system. Wang Jiazhong, YADEA’s senior vice president said that YADEA will make global marketing layout through global strategy, supply and production capacity, product promotion, and services. All moves will be based on YADEA’s brand vision of “creating a new life way of green mobility, leading the industry upgrading”, brand mission of “mastering core technology innovation, sticking to the international security quality, and providing the world’s leading solutions of electric mobility”, and brand promise of “providing more convenient, safer, and more comfortable green riding experience”.
YADEA is committed to providing more environmentally friendly, more energy saving and more convenient mobility solutions, leading the healthy development of the electric two-wheeled vehicle industry, and expanding to the overseas markets as a Chinese national brand.
Six core technologies first released
YADEA officially launched the new series of electric scooters featuring “intelligent and free riding”, with central control, GPS, CAN+4G communication, YADEA APP manager and other intelligent technologies. In the future, it will be equipped with super fast charging ecosystem, which can charge to 80% in 20 minutes, creating a new category in the industrial ecosphere.
In the meantime, YADEA introduced six core technologies:
Super fast charging ecosystem: equipped with super fast charging pile that is armed with high and low voltage isolation, insulation leakage detection and protection technologies, which can charge up to 80% in 20 minutes and can even be fully charged in 5 minutes in the future.
Intelligent wireless charging: intelligent display of real-time charging status, with over voltage, over current, over temperature and other intelligent protection functions, opening a new era for the charging of electric two-wheelers.
Long-lived and safe lithium battery: using lithium iron phosphate materials, with a normal temperature cycle life of more than 2000 times and high temperature cycle life of more than 1200 times.
Super fast charging technology: charging to 80% within 20 minutes, and even full charge in 5 minutes in the future;
Lithium battery intelligent detector: rapid detection of lithium battery in 3 minutes to get to know the remaining power, charging, discharging, and sensor failure status, opening a new model for lithium battery after-sales service.
The industry’s first high-power hub motor developed by YADEA: creatively integrates the motor, controller and reduction gearbox, providing a top speed of 80km/h and a maximum power of 6000W, creating a unique riding experience.
YADEA will continue to be “consumer-centered”, master the latest core technologies, create a new generation green mobility lifestyle, and lead the industrial upgrading. (Source: WeChat: yadea-1997)