Global electric two-wheeler brand YADEA has officially opened three new flagship stores in Cebu, Philippines, further expanding its retail network in the central part of the country. The new store openings mark another step in YADEA’s efforts to deepen its presence in the Philippine market and bring its electric mobility products to more local consumers.

Before this latest expansion, YADEA’s retail network in the Philippines was mainly concentrated in Metro Manila and the northern regions, where it had established 68 flagship stores and service outlets. With the opening of three new stores in Cebu, the brand is extending its presence into central Philippines and accelerating the development of its regional distribution network.

The three flagship stores were launched through a partnership between YADEA and M Lhuillier, a Philippine non-bank financial services company. With more than 3,000 branches across the country, M Lhuillier’s extensive local network and service infrastructure is expected to help YADEA reach a broader consumer base. For electric two-wheeler brands, cooperation with established local businesses can also improve product accessibility and strengthen market coverage at the regional level.

On the product side, YADEA is adapting to the diverse mobility needs of Filipino consumers through a broader product portfolio. The EPOC electric scooter, for example, delivers peak power of up to 3,200W and a maximum range of 100 kilometers, making it primarily suited to everyday urban commuting. The CL8 electric three-wheeler features a dual-row seating layout, offering families an alternative electric mobility solution.

The Philippines has become an increasingly important market for YADEA’s Southeast Asian expansion. The simultaneous opening of three flagship stores in Cebu not only expands the brand’s offline sales and service coverage, but also highlights YADEA’s strategy of driving overseas growth through localized operations, diversified products and partnerships with local businesses.

From extending its network into central Philippines to continuously expanding its local product lineup, YADEA is strengthening its retail coverage and brand presence in the country’s growing electric mobility market. As demand for electric transportation continues to develop across the region, Cebu could become an important base for YADEA’s further expansion in the Philippine market.