2023 EICMA Preview: Chinese Two-Wheeler Brands Set to Debut in Milan
After the conclusion of the autumn Canton Fair, we are about to embrace the annual international motorcycle extravaganza, EICMA. This year’s EICMA is scheduled for November 7-12, with media days on the 7th and 8th. Major brands from around the globe will concentrate their product launches on these two days, accessible only to exhibitors, industry professionals, and media. The event will open to the public from November 9-12. Let’s take a moment to highlight some of the Chinese motorcycle brands that are worth our attention at this edition of EICMA.
<Electric Motorcycle Section>
Booth No. 18P. E52
Launch Event Time: 3:45 pm Milan time on November 7 (9:45 pm Beijing time on November 7)
From multiple EICMA teaser posters released on YADEA’s social media platforms, it’s evident that YADEA will launch several electric models in Milan this year. Besides the previously introduced high-performance electric motorcycle KEENESS and electric scooter FIERIDER in various countries, a new electric bike will be revealed. Mark your calendars for the YADEA launch event on November 7. Let’s electrify the audience with intelligence and technology and witness together the remarkable power of Chinese brands in the global motorcycle community.
Booth No. 24P. O54
CFMOTO’s electric sub-brand, ZEEHO, will unveil its new electric models at the CFMOTO booth. Speculating from the teaser posters, could it be a new crossover bike + a new high-performance electric motorcycle? Which one are you looking forward to the most?
Booth No. 18P. I52a
SUNRA will present several of its electric models at EICMA. To both new and loyal fans of SUNRA, see you in Milan!
Booth No. 14P. A52
Discover a new riding experience and witness the allure of a unique design language. FELO is set to make its mark at EICMA 2023.
Booth No. 13P. M84b
Zhejiang Jinhua has always been the industrial hub for Chinese electric bicycle enterprises. The representative electric bicycle manufacturer, JOBO, will also showcase its latest products at EICMA.
Booth No. 11P. C15e
Electric scooters have always been favored by European and American consumers. DECE, hailing from Zhejiang Jinhua, will be present at booth C15e in Hall 11, showcasing a unique brand of “Made in China.”
<Gasoline Motorcycle Section>
Booth No. 24P. O54
Launch Event Time: 2:00 pm Milan time on November 7 (8:00 pm Beijing time on November 7)
Recently, CFMOTO’s power social media platforms have been buzzing with EICMA new product teasers. What’s certain is that CFMOTO will introduce the all-new ADV model 450MT and the new member of the NK family, 125NK. Moreover, the CL-C Low ride, CLX-Spirit, and the new version of 800NK will also make their debuts. Join us in the bustling crowd at the CFMOTO launch event on the afternoon of November 7 to witness these splendid moments with motorcycle enthusiasts from all over the world.
Booth No. 9P. O54
From the single EICMA booth layout image published on QJMOTOR’s social media, it’s clear that QJMOTOR’s lineup remains formidable this year. Predictions include the debut of the V-type four-cylinder cruiser SRV 600, the rugged rally SVT650, and the four-cylinder super bike SRK800RR and new ATV at EICMA. Of course, everyone’s eager to know whether the super bike SRK1000RR will make its first appearance at EICMA. Unfortunately, QJMOTOR hasn’t revealed much yet. If this model debuts at EICMA, it’s bound to steal the show. Additionally, QJMOTOR has been actively laying out its electric vehicle products. Apart from the electric crossover sport bike OAO and electric scooter OMO 07, we are left wondering if QJMOTOR has any other surprises in store for us. We shall wait and see.
Booth No. 14P. G41
Scooter Capital of the World – ZNEN, a shining name card among scooter manufacturers in Taizhou, China, is set to once again grace EICMA with several scooter models, showcasing the allure of Taizhou craftsmanship to the global audience.
Booth No. 14P. E36
WANGYE Motorcycles, beloved by European consumers, has been a regular participant in EICMA almost every year. This year is no exception. We eagerly await your presence at Hall 14.
Booth No. 11P.A04
Taizhou’s rising scooter star, MBY, is gearing up to introduce a range of fuel and electric scooter models at EICMA 2023. Making their EICMA debut, it promises to be a spectacle.
Booth No. 24P.C82
Press Conference Date and Time: November 8 at 11:00 AM Milan time (5:00 PM Beijing time, November 8)
Based on the teaser images released by Voge for EICMA, it’s speculated that Voge will unveil the new ADV model DS900. However, the new releases won’t just stop at one. Let’s meet on November 8th at the launch event to find out.
Booth No. 24P.I85
SHINERAY, in collaboration with SWM, is set to make a stellar appearance at EICMA 2023 in Italy. Will the high-displacement vintage cruiser 1200 and the modern vintage street bike 525FR, which recently premiered at the autumn Canton Fair, descend upon Milan? What other surprise models await us? Find out at Booth I85 in Hall 24!
Booth No. 14P.I60c
BASHAN Motorcycles, along with its premium brand AKMOTOR, is poised to dazzle the EICMA stage once again, displaying its new charm to international clients.
Booth No. 14P.E50L
Chongqing FUEGO, a stalwart in vintage off-road and scramble, is all set to present numerous new models at EICMA 2023 in Hall 14. Stay tuned.
Booth No. 13P.P52
The long-awaited ZONTES three-cylinder engine is coming. But what will we see at this EICMA? Will it be the three-cylinder engine itself or a new model equipped with it? All will be revealed in Hall 13 from November 7th.
Booth No. 13P.N80
Having recently made their debut at the autumn Canton Fair, JEDI Motorcycles is all set to present models like Kylin 750 and FR750 at EICMA. For buyers interested in JEDI’s offerings, you’re welcome to engage in business discussions at Booth N80 in Hall 13.
Booth No. 14P.E50
With over two decades in the industry, Ningbo JYLYN offers a diverse range of parts for motorcycles, ATVs, and bicycles. Committed to delivering exceptional service and products to its international clientele, JYLYN eagerly awaits your visit in Milan.
Booth No. 15P.S23
Under the Giant Group, DMG, the light alloy brand, is set to display its state-of-the-art wheel rims and other products for two-wheelers, crafted with the latest technology and materials, at EICMA 2023.
Last but by no means least, for those looking for the MEGA YEARBOOK autumn edition, we’ll be waiting for you at Booth H04c in Hall 14!