2025 “JINLANG·Qiji ZHONGGUO” Motorcycle Event —— ARIIC Motorcycle’s Global New Release kicked off at the ARIIC Motorcycle Feilong Lake Cultural Tourism Base. Combing product debuts, cultural exchange, and international collaboration, the event attracted riders and dealers from across China, along with a delegation of more than 300 Malaysian Mforce dealers and media representatives, who gathered to witness ARIIC’s latest offering for the global market.

The major highlight of this event was the global new product launch held on the first evening.This time ARIIC unveiled two strategically motorcycles tailored specifically for the Malaysian market — the GOBO 250 and TOUCH 250 — marking a new step forward in its region-focused product development. The GOBI 250, built around the concept of “breaking pressure and regaining strength”, adopts a bionic design language that blends adventure capability with a sporty aesthetic, emphasizing multi-terrain riding performance. The TOUCH 250, on the other hand, targets urban commuting, featuring a lightweight configuration and optimized ergonomics to deliver a safer and more comfortable daily riding experience.

The crossover ADV scooter 400GS was unveiled alongside the two 250cc models and will be launched simultaneously in overseas markets. As another milestone in the deepening partnership between Jinlang Technology and Mforce since 2023, the 400GS builds on the successful foundation of the jointly developed ARIIC scooter series and establishes a new foothold for expanding further into the Malaysian market.

During the event, international media participated in an in-depth test ride at the ARIIC manufacturing campus, giving positive feedback on everything from acceleration performance to handling stability. The unique layout of the factory — seamlessly integrated with the surrounding natural environment — allowed guests to gain a clear, firsthand understanding of ARIIC’s strengths in manufacturing quality and R&D management, reinforcing confidence in future, broader co-development projects between both sides.

As night fell, a lakeside concert and welcome dinner at Feilong Lake enriched the cultural dimension of the event. Domestic bands ignited the atmosphere with motorcycle-themed performances, while Taizhou’s local cuisine and interactions among riders from across the country created a festive mood, adding warmth to this annual celebration of industry and culture.

The 2025 “JINLANG·Qiji ZHONGGUO” festival served not only as a platform for ARIIC’s global product launches, but also as a key moment in its international expansion and rider-culture development. With additional riding festivals and parade activities unfolding throughout the event week, ARIIC is accelerating its global rise through the dual engines of product innovation and cultural connectivity.