SIH Expo Helps Chongqing Enterprises Deepen Connections with the European Market

Milan, Italy, November 5, 2025 — Jointly organized by SIH( Sinolight International Holdings) Expo and “Chongqing Trade With World”, the Chongqing Trade With World · Chongqing Motorcycle and Parts (Italy) Exhibition officially kicked off in Milan, Italy. Held concurrently with the globally renowned EICMA 2025, this special exhibition aims to help Chongqing-based motorcycle enterprises connect precisely with the European market and to strengthen industrial and innovation cooperation between China and Italy.

At the opening ceremony, Counselor Geng Xiewei from the Economic and Commercial Office of the Chinese Consulate General in Milan highlighted that 2025 marks the 50th anniversary of China–EU diplomatic relations, with China–Italy economic cooperation continuing to deepen. He noted that China’s visa-free policy for Italian citizens will remain in effect until the end of 2026, and that one of the four Italian consulates-general established in China is located in Chongqing, reflecting the high level and strategic importance of bilateral relations. He encouraged Chongqing enterprises to seize this opportunity and make full use of EICMA’s global platform to expand international cooperation.

Wang Xin, Director of the Comprehensive Division of the Chongqing Municipal Commission of Commerce, stated that Chongqing serves as one of China’s leading motorcycle manufacturing bases, accounting for nearly one-third of all motorcycles in operation across the country. She emphasized that the Commission provides comprehensive support to participating enterprises through the Chongqing Trade With World initiative — including booth subsidies, logistics assistance, and travel support — to accelerate the global expansion of “Made in Chongqing” motorcycles.

Mr. Fabrizio Casellato, General Director of ANCMA, remarked that as a century-old exhibition, EICMA has long served as a key global hub for the two-wheeler industry. He recognized Chongqing’s significant position in the global motorcycle landscape and expressed ANCMA’s commitment to fostering collaboration between Chinese and Italian enterprises in design, R&D, technology innovation, and market development.

As one of the supporting organizers, Mr. Guo Jia, General Manager of the Convention & Exhibition Business Department of SIH, attended the ceremony. With over 20 years of experience organizing Chinese participation at EICMA, SIH Expo provides end-to-end professional services covering booth planning, exhibition design, construction, and on-site coordination. Today, it has become the largest Chinese agency organizing exhibitor participation at EICMA, helping companies reduce exhibition costs and maximize exposure.

Looking ahead, SIH Expo will continue to collaborate with the Chongqing Municipal Commission of Commerce, the Chongqing Convention and Exhibition Service Center, and other government and industry partners to support more Chinese enterprises in expanding into Italy and global markets. Through its efforts, the company will keep building a strong bridge for industrial collaboration, trade cooperation, and technological exchange, empowering Chinese manufacturing and injecting new momentum into the global motorcycle industry.