DAYANG’s brand value surpassed 37 billion yuan, earning a spot on the “2023 China’s 500 Most Valuable Brands” list.
World Brand Lab has exclusively published the 20th edition of the ‘2023 China’s 500 Most Valuable Brands’ list, which was officially unveiled on June 15, 2023 in Beijing. This annual report, which examined financial data, brand strength, and consumer behavior, DAYANG, with a brand value of 37.059 billion yuan, topped the brand list, experiencing a value increase of 3.887 billion yuan, reaching a new high! In the motorcycle industry, only three brands made it to the list: HAOJUE (ranked 90th), DAYANG (ranked 264th), and ZONGSHEN (ranked 394th).
Over the years, DAYANG has consistently adhered to a user-centered approach, prioritizing customer satisfaction and meeting their needs. By creating products that satisfy users, DAYANG has ensured the continuous increase in brand value, rising from 2.127 billion yuan in 2005 to 37.059 billion yuan in 2023. This achievement can be attributed to DAYANG’s continuous product innovation, improvement in quality, and commitment to providing excellent services. These initiatives have enabled the DAYANG brand to maintain its vitality over the long term.
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