Recently, the JEDI motorcycle headquarters in Jinan welcomed a group of special guests: designers from Italy, Europe! Affected by the pandemic, this is the first visit to the JEDI headquarters by the main design team from Europe after the launch of FR750 and Kylin750. They witnessed their own design works in person and had an in-depth discussion with the JEDI motorcycle marketing team on topics related to the iterative upgrade ideas for these two models, as well as the future product design direction of JEDI motorcycles.

Upon their first arrival at the JEDI headquarters, the European designers eagerly inspected their two design works and analyzed the gap and deficiencies between them and industrialized products. As the civilian version of Kylin750 has not yet been launched, this article will only provide an in-depth interpretation of the already available FR750. This may explain why this avant-garde and daringly retro motorcycle model, priced at 43,800 yuan in the domestic market, is not appealing, but can sell well in the European market at a price equivalent to 46,800 yuan.

Robert, Engineer:

This project presents certain challenges for us. In fact, this model is designed based on the needs of the European market, but we also believe that such market demands are also needed in the Chinese market. Most importantly, this model will be the beginning of JEDI motorcycles’ entry into the global market. Today we also saw that JEDI motorcycles have turned our design into a very good industrial product.

JEDI:

What was your original design style or concept? How does it differ from the familiar retro street bikes like TRIUMPH Bober, DUCATI, and HONDA CBF?

Riccardo, Engineer:

From the naming of the FR750 (Flash Retro 750) model, we can see that the design style of this motorcycle is fashionable and retro. What can be called fashionable and retro? Retro makes us think back to previous motorcycle trends and styles, but at the same time, we have added fashionable elements. Moreover, we have also proactively incorporated trends that will appear in future motorcycles. For the models of the brands you mentioned, they lean towards purer retro elements, paying more attention to the inheritance of history. But for JEDI, considering that JEDI is a young brand and a rapidly growing brand, unlike the former, JEDI does not need to consider the inheritance of history, but needs to start creating history and new elements of the brand from now on.

Therefore, when we design new models like the FR750, we will prioritize market needs, rather than following or imitating the design concepts of other brands.

JEDI:

What do you consider the most successful aspects of the FR750 design? What breakthroughs in the commercialized vehicle make it more competitive?

Riccardo, Engineer:

We believe the most successful aspect is the riding experience this motorcycle brings to the customers. The ease of driving and handling is a crucial characteristic of this motorcycle. Of course, we have also applied unique design techniques to the motorcycle’s styling and color schemes to make it more distinctive. From any perspective, our motorcycle differs entirely from other models. For instance, while other retro-style motorcycles have round headlights, the FR750 has square ones… From a breakthrough perspective, this model’s recognizability is extremely high. From the market demand perspective, some customers give positive feedback, while others may not, even finding our motorcycle somewhat odd. This is the start of establishing our brand identity – when customers see this motorcycle, they instantly recognize it as a JEDI model. As for quality, when customers touch the actual motorcycle, they can sense the excellent quality. If there are still questions, we can arrange for customers to have a test ride to know for themselves.

JEDI:

What precise information do you think JEDI’s sales personnel should convey to potential consumers? How should they promote this motorcycle?

Riccardo, Engineer:

The FR750 is not positioned as a daily commuting motorcycle, but as one for leisure and socializing with friends on rides. We don’t need to promote the product itself in great quantities, but rather emphasize its connotation, such as dreams and culture. These elements need to be better combined. We are not just selling a motorcycle to customers, but also our dreams and lifestyle.

JEDI:

What iterative design upgrades will the FR750 bring to EICMA in November 2023?

Riccardo, Engineer:

Functionally, we will adjust the height of the saddle. For Europeans, the current seat height of this motorcycle is a bit low, but the rear seat is somewhat high. In terms of appearance, we will improve the overall design and decals of the motorcycle, upgrading it to a more fashionable, eye-catching style.

This conversation might overturn your previous understanding of the FR750, even your perception of vintage motorcycles. But its appearance fully embodies JEDI’s pursuit of originality and avant-garde brand philosophy. We will continue to focus on this model’s related information at this year’s EICMA, so stay tuned.