On September 19, 2025, the four-day 23^rd China International Motorcycle Expo (referred to as “CIMAMotor”) grandly opened at Chongqing International Expo Center.

This exhibition used 7 indoor exhibition halls and an outdoor test ride experience area, with a total display area of 160,000 square meters. A total of 950 well-known enterprises from around the world participated in the exhibition, with exhibits covering the entire two-wheeler industry chain, including motorcycles, electric motorcycles and their parts & accessories, riding equipment, cultural supplies, etc. Meanwhile, over 100 overseas purchasers were present to negotiate cooperation, fully demonstrating the international influence of China’s motorcycle industry.

As a professional English media in the field of Chinese motorcycle exports, MEGA CHINAMOTOR continues to deeply participate in the exhibition this year. While distributing the “Chinese Motorcycle Export Buyer’s Guide” (MEGA YEARBOOK) at the exhibition site (booth No. : NL-01), we will focus on reporting the latest products and technological achievements displayed by Chinese export motorcycle and parts enterprises for the Chinese market at this exhibition, helping Chinese brands go global.

Whole Motorcycle Enterprises

New Chang’an| DAYANG

At the end of July 2025, “New Chang’an” was officially launched in Chongqing, China, and Luoyang Northern Ek Ehor Co., Ltd. was clearly designated as the core segment of its “new ecosystem”. At this exhibition, DAYANG, a motorcycle brand under Louyang Northern Ek Ehor, showcased its new cruisers TCV450 and a variety of scooter and curved beam models.

Jianya| MARSHAL MOTO

At this exhibition, MARSHAL MOTO made a stunning debut with a series of revolutionary new products. In addition to the YES soft-tail series of cruiser models, a full range of new products including all-new sports racing, naked bikes, trials, rally bikes, scooters and tricycles were also showcased. It is learned that these models will also be appeared at the Canton Fair in October this year and the EICMA in November. We will bring you more information then.

YADEA| HUAYU Battery

On the first day of the exhibition, HUAYU Battery from YADEA and LINGBO Electronics jointly held a global launch event for the “No Mountains in the World – Four-Electric Sodium Power Platform”. Four core innovative components were released: Extreme Sodium 3 Ultra-Charging Battery, Lingyu Oil-Cooled Motor, Magic Dominance 260 Controller, and Extreme Sodium Super-Charging Power Supply.

At the same time, three new models equipped with the Four-Electric Sodium Power Platform have been launched: Starship S80-N lithium battery version,Sharp Shadow PLUS-N lithium battery version, and Expedition-N lithium battery version. It is reported that these three new models have undergone real road tests in multiple locations and have demonstrated outstanding performance in all aspects.

As representatives of local motorcycle brands in Chongqing, enterprises such as KOVE, LIFAN, Loncin, CHAMP, and ZXMOTO all participated in the exhibition, showcasing Chongqing’s strong capabilities in motorcycle manufacturing, technological innovation, and industrial chain collaboration.

Tibet New Summit| KOVE

On the first day of the exhibition, KOVE held a new product launch event. At the event venue, KOVE first stated that it would continue to increase its investment in international racing events. Through competitions, it would constantly break through technical barriers and promote the iterative improvement of product performance. Subsequently, KOVE officially launched two highly significant new motorcycles – the all-new ADV625X and the sport racing 650RR. Although the official prices of the two models have not been announced yet, the person in charge disclosed at the event that the price of ADV625X would be controlled within ￥40,000, and it is expected to be delivered to the market in batches starting from November, which has aroused great anticipation among motorcycle enthusiasts.

Qianli Technology| LIFAN & PFMOTO

LIFAN along with its high-end brand PFMOTO, made a joint appearance on the same stage, showcasing multiple models of the PFMOTO Starship series, as well as the full range of products including LIFAN V16, K19, KPT400, and E5 electric motorcycles, comprehensively presenting the brand’s product matrix. It is learned that LIFAN will also participate in this year’s EICMA. Whether it will bring more surprises then is worth looking forward to.

LONCIN| VOGE

It is worth noting that the new ADV DS800X from VOGE made its debut in the Chinese market, and its hardcore features and powerful capabilities attracted the close attention of the motorcycle enthusiasts present.

Charming| CHAMP

CHAMP, which focuses on off-road, showcased a variety of fuel off-road and electric off-road models. Among them, the most notable ones are the CP300PY-6 fuel-powered off-road model and two electric off-road models, CP4000DPY-5 and CP3000DPY-8B.

Meanwhile, as an important part of China’s motorcycle industry cluster, Zhejiang enterprises also made a group appearance, among them the Taizhou exhibition group, which is known for its scooter manufacturing, was particularly eye-catching.

Among the participating enterprises, the high-end motorcycle brand MOTOMORINI and the electric motorcycle brand FRANCO under ZNEN made their appearance on the same stage. TEYIN, ARIIC, JIAJUE, GUSITE, DAHUAN, KAYO, and AWMOTO also showcased their new products, highlighting the new look of China’s motorcycle industry in terms of diversified product layout and brand upgrading.

ZHONGNENG| MOTOMORINI & FRANCO

At this exhibition, the motorcycle brand MOTOMORINI under ZNEN and the electric motorcycle brand FRANCO made their appearance on the same stage.

On the first day of the exhibition, MOTOMORINI held a new product launch event, unveiling three new models: Alltrhip 450 (starting from ￥29,980), X-Cap 700 (starting from ￥32,980), and X-Cap 1200 (starting from ￥65,980).

Among them, the most notable one is the X-CAPE1200. It was released as early as last year’s EICMA and is priced at €13.990 in the European market, approximately 120,000 RMB. This press conference marked the debut of the X-Cap 1200 in the Chinese market. The starting price in China is 65,980 yuan, and the flagship version is only 69,980 yuan. A series of preferential policies for motorcycle enthusiasts and super exciting dealer welfare policies were also launched. It is promised that if the motorcycle is not sold within six months, the manufacturer will recover the full payment. It can be seen that MOTOMORINI is determined to expand its market in China.

Meanwhile, FRANCO, an electric motorcycle brand under ZNEN, also made its debut at the CIMAMotor with multiple electric scooters, marking its official entry into the Chinese market. For overseas buyers, FRANCO should be no stranger – at the previous Canton Fair, ZNEN had already joined hands with this brand to showcase on the same stage. But for the Chinese market, FRANCO is still a new name.

TEYIN

On the first day of the exhibition, TEYIN released the Global Commemorative Edition of the TX250E sport scooter.

The reason why this model is so astonishing is that it is derived from A Chuang’s feat of crossing 30,138 kilometers across the Eurasian continent, based on the TEYIN TX250 he drove and modified, and is the result of meticulous craftsmanship.

What kind of sparks will be ignited when the “Global Knight” meets the “Chinese Scooter”? At the exhibition site, A Chuang shared this touching journey with the audience. In June of this year, he cycled alone on the TEYIN TX250 for 89 days, crossing 26 countries and overcoming countless difficulties. Eventually, he safely reached the finish line and returned smoothly. This journey is not only a vivid interpretation of chivalry, but also endows the TEYIN TX250 with extraordinary significance.

Jinlang| ARIIC

A variety of engine products from Jinlang and new models from ARIIC made their debut. The hardcore ADV crossover scooter Gobi 250 and the performance motorcycle travel flagship 318 GT318, which took four years to develop, made their debut to the public.

GUSITE

In recent years, GUSITE has achieved rapid growth in the overseas market, and its development momentum is clearly visible. At this exhibition, GUSITE showcased multiple scooter models, attracting the attention of many domestic and foreign customers. What’s worth mentioning is that GUSITE has also launched three new 150cc models for the Chinese market, namely ADV scooter AGV-S, flat scooter G05 and retro scooter LEEM, further improving its product lineup.

JIAJUE| JIAJUE& LINGCHEN

JIAJUE jointly participated in the exhibition with its domestic high-end brand LINGCHEN. As an enterprise that has been deeply involved in overseas markets for over twenty years, JIAJUE has successfully developed popular models such as MT and SPEEDER, and enjoys a good reputation in the international market. At this exhibition, JIAJUE focused on showcasing two new scooter models, JJ125T-22 and 150T, for Chinese consumers.

Meanwhile, LINGCHEN, the high-end brand of JIAJUE, made its debut for the first time, presenting a variety of models including LC150T-11A and LC250T. Among them, the 150cc water-cooled large scooter priced at ￥11,980 became the focus of the entire event.

DAHUAN

DAHUAN, also from Taizhou, Zhejiang Province, not only has strong capabilities in plastic parts and mold manufacturing, but also actively expands its whole vehicle business. At this exhibition, DAHUAN showcased multiple scooter models such as RECON, MAX, EX007, and EX008, fully demonstrating its diversified development path.

KAYO

KAYO, a representative Chinese off-road brand, released its brand-new flagship products H6R and the 2026 model K6R at the new product launch event.

In addition, KAYO announced a partnership with the French off-road brand SHERCO, introducing three models – SEF250 4T, SET300 2T and SEF450 4T – to the Chinese market for the first time.

AWMOTO

The newly emerged Chinese motorcycle export brand, AWMOTO, is located at the outdoor 3X-19 booth, showcasing a variety of high-performance sport racing such as SABER 525N, SABER500, and SABER700.

It is worth noting that neither of China’s two leading motorcycle brands, CFMOTO and QJMOTOR, made an appearance at this year’s CIMAMotor. What on earth are they busy with if they don’t come to the exhibition?

CFMOTO

Although it didn’t come to Chongqing to participate in the exhibition, CFMOTO has been making frequent moves on the international stage. In terms of races, the CFMOTO Aspar Team once again claimed a double podium at the SAN Maria Grand Prix, further strengthening its competitiveness in international races. At the market level, CFMOTO officially launched its new youthful sub-brand CFLITE in Mexico and simultaneously introduced two models of the CFLITE DUAL series, 230DUAL and 250DUAL, precisely targeting the local market segment.

Meanwhile, in Austria, CFMOTO launched its ATV brand – GOES, showcasing three new ATVs – the TERROX 1000, TERROX 500 and TERROX 350 – demonstrating its ambition to diversify its product lineup.

Qianjiang| QJMOTOR

Just before the opening of the CIMAMotor, QJMOTOR took the lead in holding a “New Technology, New Quality, New Product” premium strategy release conference in Chongqing, launching six new models including sport racing, naked bikes and cruisers.

They are respectively the SRK 921PRO RR(￥69,999), the SRK 921(￥66,999), the New SRV 600(￥29,999), the SRV 600V2(￥24,399), the SRV 300AMT(￥20,999), and the SRV 250LV(￥17,999) The exhibition atmosphere was ignited first by combining online live streaming with offline activities, presenting a pre-show feast to motorcycle enthusiasts.

There is no doubt that both CFMOTO and QJMOTOR will once again make an appearance at the Milan International Motorcycle Show (EICMA) in Italy in November this year. It is learned that CFMOTO’s booth is located in Hall 10 and QJMOTOR’s booth is in Hall 9. At that time, MEGA CHINAMOTOR will continue to track the latest information of the two major brands and bring first-hand cutting-edge reports to global readers in motorcycle industry.

Parts & Accessories Enterprises

In addition to the whole motorcycle brands we also noticed that more and more parts & accessories enterprises actively participated in this exhibition which highlights the increasingly improved supporting of China’s motorcycle industry chain.

DATAI – Motor

DATAI, hailing from Taizhou, Zhejiang Province, is a professional electronic and mechanical integrated manufacturing enterprise. It mainly produces high-power DC permanent magnet motors, six-phase permanent magnet synchronous motors, (modular) controllers and other products. Its products are widely used in various vehicle fields such as electric tricycles and electric passenger vehicles. This exhibition brought a large number of products to participate, showcasing its most cutting-edge motor technology.

OUTDO – Battery

Huawei Power, a high-tech enterprise from Zhangzhou, Fujian Province, China, specializes in the research and development, manufacturing, sales and after-sales service of storage batteries. Its high-end battery brand OUTDO is widely used in motorcycles, automobiles, electric vehicles and other fields, and its business scope has expanded to many countries and regions in Europe, North America, South America, Southeast Asia and so on. At this exhibition, OUTDO showcased its full range of battery products.

SEEMING-GOOD – Hub

SEEMING-GOOD, also from Zhejiang, is a comprehensive enterprise integrating design, research and development, manufacturing and sales. It mainly produces motorcycle parts such as motorcycle spokes, drum wheels, rims and hubs, as well as bicycle parts. Its products are exported to Europe, America, Southeast Asia and other regions. At this exhibition, SEEMING-GOOD also came to the venue.

D.MAG – Hub

From the top-ranked county in China, D.MAG Technology from Kunshan made its appearance at this exhibition. D.MAG Technology is controlled by the well-known global bicycle brand Giant Group from Taiwan, China. It focuses on the research, production and sales of high-performance wheel rims and other products. Its products are widely used in various fields such as motorcycles, bicycles and automobiles, and it has now reached cooperation agreements with several globally renowned whole motorcycle brands.

KKE – Shock Absorber

KKE is from Jinhua, Zhejiang. It mainly engages in the research and production of high-end motorcycles and electric off-roads’ shock absorbers. It holds several patents related to shock absorbers. The shock absorbers it produces feature adjustable shock absorption effect, high strength, stable performance, etc. The product technology is advanced, the quality is reliable, and it provides higher comfort and safety guarantees for enjoyable riding.

HFC – Cable

HFC is the Wuxi Huafeng Car&Motor Fittings Co.,Ltd., located in Xishan District, Wuxi, Jiangsu. It is an enterprise that integrates R&D, production and sales. Since its establishment in 1993, it has been dedicated to producing various control cables and ropes used in motorcycle, automobile, agricultural machinery, and garden machinery fields for over 30 years.

As one of the most professional and influential national motorcycle exhibitions in China, CIMAMotor not only serves as a showcase for global products and technologies, but also plays a crucial role in promoting the dissemination of motorcycle culture and the integration of urban tourism and culture. MEGA CHINAMOTOR will continue to leverage this platform to assist the Chinese motorcycle industry in venturing overseas and achieving cross-industry win-win cooperation. We also look forward to reuniting with industry colleagues next year.

If you are interested in any of the above models or products, please feel free to leave a comment or contact us. We will provide you with more related information.