QJMOTOR JOINS HANDS WITH TWO-WHEELER BUSINESS OF JD.COM
China – On Nov 18, the two-wheeler business JD.com reached a strategic cooperation with QJMOTOR of Qianjiang. Both sides indicated that they would integrate their resources, mobilize the capacity of digital and intelligent social supply chain to strengthen cooperation in the digital and intelligent transformation of motorcycle industry, and promote the digital-physical integration and implementation of the whole industry.
QJMOTOR will leverage JD’s over 580 million users, supply chain, digital capability, and offline two-wheeler service network to reach more young consumers, enhance brand recognition, and provide consumers with convenient and high-quality buying experience and services. The strategic cooperation focuses on six aspects: online products, purchase finance, online service system, offline service system, product customization, and self-run motorcycle service. The partnership with QJMOTOR will enrich the commercial map of JD’s two-wheeler mobility business, improve its supply chain and cultural resources, and attract a large number of personalized young consumers.
For online product cooperation, QJMOTOR’s all new products will be launched on JD.COM and included in JD’s two-wheeler online model library. In terms of purchase finance, JD will implement the “Bai Tiao” (credit-based payment) plan with QJMOTOR to provide interest-free installment for buyers.
For the most important offline service cooperation, JD two-wheeler business’ offline service system, Muotuotang and offline maintenance stores (2,964 Motuotang stores across 200 cities; over 1,400 high-standard maintenance stores and 27,000 three-party cooperated stores nationwide, covering more than 160 cities) can consolidate QIMOTOR‘s capacity in providing product delivery, tire installation and motorcycle maintenance services. On the other hand, thousands of offline stores of QJMOTOR can join in this offline service system to provide more motorcycle users with maintenance and installation services. In addition, the self-run motorcycle service launched by JD two-wheeler business this year will be open to QJMOTOR users. When purchasing a motorcycle through JD.COM, customers will enjoy convenient services such as free registration and home delivery service.