The annual grand event of the motorcycle industry in China and even the world – the 22nd CIMA Motor (hereinafter referred to as CIMA Motor) will be held from September 13-16 at the Chongqing International Expo Center. During the exhibition, the 2024 China Motorcycle Chongqing Forum will be held on September 12 at the Chongqing Yuelai International Convention Center.

As one of China’s national-level professional motorcycle exhibitions, CIMA Motor was founded in 2002 and has now become the world’s leading professional motorcycle exhibition and an important release platform for new products and technologies, leading the development direction of China’s motorcycle industry. It is also a trendy product exhibition and a gathering of motorcycle enthusiasts, a pilgrimage site for motorcycle lovers, innovatively promoting the development of China’s unique motorcycle culture.

Total Scale Reaches 160,000 Square Meters

Comprehensively Showcasing New Trends in Industry Development

With the theme of “Leading Industry Development, Creating a Better Future Together,” this year’s CIMA Motor covers an exhibition area of 160,000 square meters, including 7 indoor exhibition halls and an outdoor area of 80,000 square meters. It will gather over 700 exhibitors from countries and regions such as China, the United States, Italy, Germany, France, Japan, the United Kingdom, Spain, and South Korea, with an expected 3,000+ vehicles on display, both static and dynamic.

The participating companies represent the best manufacturing capabilities in China’s motorcycle industry, including motorcycles and new energy complete vehicles, EFI systems, shock absorbers, chains/sprockets, clutches, braking systems, tires, frames and body accessories, batteries, speedometers, electrical components, locks, lamps, motors, controllers, chargers, GPS anti-theft devices, lubricants, modification parts, tail boxes, clothing, helmets, etc., covering the entire industry chain.

This year’s CIMA Motor will showcase higher-quality, more technologically advanced, and more personalized large-displacement and recreational products, electric two-wheeler products with intelligent connected features and trendy designs, as well as intelligently interactive accessory products, bringing riders a brand-new riding experience.

Major OEMs will bring their latest developed automatic transmission technology for fuel-powered models; electric off-road motorcycles, electric ADVs, and electric racing motorcycles are emerging, exploring more possibilities; personalized small-displacement motorcycles bring new urban fun experiences; there are also various intelligent riding devices such as motorcycle intelligent driving recorders, intelligent AI noise-canceling headphones, SOS collision warning helmets, making riding more convenient and safer.

China’s globally leading “three-electric technologies,” Internet of Things, 5G technology, AI artificial intelligence, and big data from the internet are providing enormous support for the electrification and intelligentization of China’s motorcycles, meeting the diverse travel scenarios of motorcycle enthusiasts.

Enhancing International Market Promotion

Strengthening the Sales Capability of the Exhibition

By making efforts in the production, sales, and usage aspects, promoting the linkage of production, trade, and usage, and activating the transaction engines of domestic, international, and after-sales markets, CIMA Motor actively promotes the special exhibition of two-wheeler cross-border (video) e-commerce. Through exhibitions, sharing sessions, and matchmaking negotiations, it facilitates communication and cooperation between exhibitors and international buyers, strengthens the sales capability of the exhibition, and assists in the development of the industry.

Targeting major export countries in Southeast Asia, Europe, Africa, South America, and other regions, CIMA Motor conducts international buyer invitations through database marketing, invitations from international partners, exhibition promotion, media communication, online marketing, and other measures. The organizing committee has established an overseas buyer database and will conduct one-on-one invitations to important companies and collect purchasing information. At the same time, partners have been set up in countries such as Russia, Brazil, Pakistan, Indonesia, and Thailand to organize buyer delegations. Currently, purchasing groups from Russia and Pakistan have confirmed their attendance, and more international purchasing groups are continuously joining.

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Past Highlights

Meanwhile, CIMA Motor has launched official communication accounts on overseas platforms such as Facebook, Instagram, Tik Tok, and YouTube. It will use multiple languages and conduct external promotion through overseas influencer live broadcasts, advertising, channel cooperation, video dissemination, and other methods on various channels such as hundreds of overseas motorcycle media or financial media and well-known overseas social platforms, attracting overseas manufacturers and professional visitors to participate in and visit the exhibition in Chongqing, showcasing the huge market, production capacity, and cooperation opportunities of China’s motorcycles to the world, and comprehensively enhancing the international market influence of CIMA Motor and China’s motorcycle industry.

Past Highlights

Interactive Scenarios Further Upgraded

Integrating Exhibition and City to Cultivate Unique Motorcycle Culture

Chongqing, known as the “World Capital of Motorcycles,” not only has a strong industrial foundation but also a profound atmosphere of riding culture. This year’s CIMA Motor continues to promote the integration of the exhibition and the city, achieving multi-dimensional and scenario-based linkages, expanding the activity space and participation capacity for the audience, and transforming the grand event of China’s motorcycle industry into a “city festival” that stimulates Chongqing’s economic vitality and is celebrated by the entire city.

In the exhibition halls, the organizing committee collaborates with exhibitors to carry out interactive riding activities such as brand test rides, slow riding competitions, gymkhana experience, C-curve debuts, stunt competitions, etc., providing scenarios for motorcycle enthusiasts and lovers with different riding experiences to showcase their riding skills. A flag-planting ceremony for “Riding Gathering in Chongqing” is held to give a sense of honor to motorcycle club members from all over the country. A motorcycle fashion town is created, and a motorcycle modification competition is held, gathering niche trendy products related to motorcycles and Chongqing’s specialty drinks and food, creating a pleasant offline social scene for motorcycle enthusiasts.

Past Highlights

At the same time, CIMA Motor expands the exhibition scenarios to the entire city. Through the nationwide motorcycle enthusiasts’ riding gathering, it dynamically showcases brand annual new products and civilized and safe riding styles. Activities such as nationwide motorcycle enthusiasts’ night tour of Chongqing and private riding to secret places recommend the “mountainous and beautiful Chongqing” to motorcycle enthusiasts visiting Chongqing. Collaborations with regional government departments are reached to select high-quality riding routes in various districts and counties, attracting motorcycle enthusiasts to ride there. With special attractions such as “exhibition + tourism,” “exhibition + food,” and “exhibition + cultural creativity,” CIMA Motor allows motorcycle enthusiasts from all over the country to enjoy the charm of the motorcycle capital and the hospitality of various regional governments and businesses while using the exhibition’s traffic to drive the development of related regional consumption.

Past Highlights

By grandly holding the CIMA Motorcyclists’ Night and the Labor Riders Festival, CIMA Motor invites citizens from the entire city and motorcycle enthusiasts from around the world to celebrate the city festival together and share the annual grand carnival.

Past Highlights

Trendy Product Exhibition, Gathering of Motorcycle Enthusiasts, High-Level Hospitality

From September 13-16, Welcome Riders Home!