Global News, China – On the evening of July 2, Zongshen Power announced that its associated company, Zongshen Xinzhizao, plans to acquire 504 million shares of Loncin General, representing 24.55% of Loncin General’s total share capital, with a transaction value of 3.346 billion yuan. Upon completion of this transaction, Zongshen New Manufacturing will become the largest shareholder and controlling shareholder of Loncin General. Consequently, Zuo Zongshen, the actual controller of Zongshen Power, will also become the actual controller of Loncin General.

As two major giants in Chongqing’s motorcycle industry, both Loncin and Zongshen hold significant influence in terms of overall strength. However, both companies face certain disadvantages in the high-end motorcycle segment. Their high-end brands, VOGE and CYCLONE, have consistently underperformed in terms of product youthfulness and personalization, especially when compared to leading companies in the Zhejiang region.

This strategic alliance between Zongshen and Loncin is expected to achieve breakthroughs in the high-end motorcycle market through resource integration and synergy. We look forward to this collaboration bringing new surprises to the market, providing global consumers with more premium and diverse high-end motorcycle products.