With the excitement of the Autumn Canton Fair barely behind us, the global motorcycle industry is already turning its gaze to the upcoming 2024 EICMA. This year’s EICMA will be held from November 5–12, with media-exclusive days on the 5th and 6th, and public access from the 7th to the 10th. Compared to last year, this edition adds Halls 6 and 10, bringing the total to ten halls and expanding the exhibition area to 330,000 square meters. Here, we’ll spotlight the Chinese motorcycle brands set to make their mark in Milan, offering a sneak peek at their standout exhibits and new product launches.

2024 EICMA: New Product Launches from Chinese Motorcycle Brands

Hall 9

QJMOTOR | Booth: Hall 9, N52

Following the success of last year’s debut of the much-discussed 1000cc four-cylinder supersport bike at 2023 EICMA , QJMOTOR returns in full force. With an impressive 1,600-square-meter booth showcasing over 60 models, QJMOTOR’s new product launch is scheduled for November 5 at 14:15, where it is expected to unveil the latest in its large-displacement naked bikes and all-terrain models. From recent teasers on QJMOTOR’s social media, we anticipate a range of refreshed models will take the stage.

Hall 24

CFMOTO | Booth: Hall 24, O54

Renowned worldwide, CFMOTO returns to EICMA with an impressive lineup of personalized new models. CFMOTO’s launch is set for November 5 at 14:00, and based on teasers from its social media, the reveal may feature new models across its naked bike, supersport, ATV, UTV, and electric motorcycle series. CFMOTO’s highly anticipated V4 engine is also expected to make an appearance.

BENDA | Booth: Hall 24, Q80

Representing the Chinese cruiser market, BENDA will host a launch event for its latest motorcycles and all-terrain vehicles on November 5 at 15:30. With a strong domestic market performance, BENDA is accelerating its push into Europe, showcasing its ambitions for global expansion.

LONCIN & VOGE | Booth: Hall 24, C82

LONCIN will join its premium motorcycle brand VOGE and electric bike brand BICOSE at the show, with a launch scheduled for November 5 at 11:15. LONCIN is expected to showcase new all-terrain models, while VOGE motorcycles and BICOSE electric bikes will present highlights in their product lines.

In addition to these brands, many other Chinese motorcycle manufacturers are set to unveil new products, reinforcing their commitment to global markets.

Hall 18

LONGJIA | Booth: Hall 18, A64

Ningbo-based LONGJIA will showcase a lineup of retro and stylish motorcycles and scooters aimed at markets across Europe, the Americas, and Africa.

Hall 11

SHINERAY & SWM | Booth: Hall 11, I48

Since SHINERAY’s acquisition of renowned Italian motorcycle brand SWM in 2014, the partnership has continued to blend Italian design with Chinese manufacturing. At EICMA2024, SHINERAY and SWM will present a variety of new cruisers, naked bikes, and off-road models, highlighting their latest achievements in technology, design, and product diversity.

Yingang | Booth: Hall 11, S43a

Yingang is celebrated globally for its mini motorcycles, off-road bikes, and three-wheelers. This year, it will showcase the new T6 scooter and a range of other models.

Hall 10

ZNEN | Booth: Hall 10, E70a

As a leading scooter manufacturer from Taizhou, Zhejiang, ZNEN presented several new scooter models and launched electric scooters under its brand FRANCO at the Autumn Canton Fair. These highly anticipated models will feature prominently at ZNEN’s EICMA booth, demonstrating the company’s strength in both traditional and electric scooters.

GUSITE | Booth: Hall 10, E82

With its focus on design and quality, GUSITE has quickly gained traction with overseas customers. The brand will showcase an array of new models, enhancing its competitive edge in international markets.

QIANXIN | Booth: Hall 10, E70

Differentiating itself from other scooter brands, QIANXIN has carved a niche with its golf cart offerings, which are also highly regarded by international buyers. Interested buyers can visit the booth to discuss golf cart procurement.

JEDI | Booth: Hall 10, I88

Based in Jinan, Shandong, JEDI Motors will make a powerful return at EICMA with exciting new models. According to recent previews from JEDI’s official channels, the NK250 naked bike will debut alongside the anticipated K333 sportbike prototype, both of which generated strong interest at the Canton Fair and are expected to elevate Jedi’s brand profile once again.

Hall 9

TEYIN | Booth: Hall 9, Q48

Among scooter brands, TEYIN stands out for its exceptional performance. Its export volume leads the industry, and its water-cooled scooter TX150 enjoys widespread popularity in China. At EICMA, TEYIN will showcase the TX250, TY22, and other models, reaffirming its competitive strength.

JIAJUE | Booth: Hall 9, S85-EF  

With over two decades of experience in motorcycle R&D and manufacturing, JIAJUE is well-established in global markets. This year, it returns to EICMA with an impressive lineup of new models to support its continued international growth.

Hall 15

DMG | Booth: Hall 15, S41  

A light alloy brand under Giant Group, DMG will make its debut at EICMA, showcasing innovative products such as wheels for two-wheelers developed with advanced technologies and new materials.

MEGA CHINAMOTOR | Booth: Hall 10, A58F

As a leading guide to Chinese motorcycle and electric vehicle exports, MEGA YEARBOOK will be available at Booth A58F in Hall 10. We invite global buyers to stop by and pick up a copy. See you at EICMA!

With EICMA 2024 about to unfold, let’s look forward to Chinese motorcycle brands showcasing their remarkable achievements in technology innovation, brand strength, and global expansion on this world stage.