AIMA’S 2022 ACTIONS ARE FASCINATING
Entering the new year, electric two-wheeler brands took frequent actions to compete in the market , which has been dubbed “fighting together” by industry insiders. Despite chaos, Aima acted strictly in discipline. Recently, Aima launched the “Tiger Roaring” action in the terminal market, which led the industry in terms of scope of coverage, brand momentum, and channel influence, demonstrating Aima’s determination to with market share and setting an example to explore the incremental market.
In recent years, the industrial competition is mainly among existing brands. Under the realistic background of increasingly fierce price war and higher traffic cost, Aima has undoubtedly achieved a high score on how to achieve rapid growth, maintain the strategic focus of the brand and release growth vitality.
Aima heated up the sales season with core products
At present, the electric two-wheeler industry is facing an increasingly serious homogenization dilemma. At the same time, the consumption upgrade deepens constantly, and users are full of expectations for products that break the market rut. Fortunately, Aima accurately captured users’ urgent demand for high appearance and high performance products. Aima has built a product differentiation barrier with full coverage of fashion and technology, setting off the trend revolution of electric two-wheelers.
A good product that meets the needs of users is the “stepping stone” to break through the sinking market. Aima has more than one of such good products. In the “Tiger Roaring” action, Aima brought a series of hot products for merchants and users, including W290, VAVA, A130, A201, N511, Q311, and Q160, which provided users with exclusive mobility solutions that not only attracted many young groups but also triggered widespread attention of the whole industry.
Aima is undoubtedly a brand with the deepest understanding of fashion, technology and the combination of the two. Aima has many popular products designed with fashionable dynamic eyelash headlamps. Aima’s spring fashion color leads the entire electric two-wheeler fashion trend. Aima’s MAX system is based on core technology innovation, which still achieves the super cruising performance of 100 km in low temperature environment. The NFC intelligent lock is introduced to the market as a standard configuration of many popular models.
In the terminal market, buyers are attracted by the fashionable and technological products, and flooded into Aima stores, setting off a sales season and comprehensively demonstrating the unprecedented market dominance of the brand.
Aima builds appealing stores
While continuing to upgrade brand image, Aima started the most profound terminal reform, opening a new generation stores with a modern art style, fashion culture elements to display products. It transformed the traditional boring stores into a fashion space where visitors can relax, take beautiful pictures and have fun.
The famous German enterprise management scholar Hermann Simon believes that “being customer-centered is more important than being competition-centered, and even more valuable than technical competitiveness.” Aima created diversified purchasing scenarios for customers that subverted people’s stereotypical impression of electric two-wheeler stores, attracting more buyers. It interprets the technology and fashion-centered brand value and proposition.
During the same period of the “Tiger Roaring” action, Aima’s new stores attracted many young people with abundant exquisite peripheral elements.
In addition to quality and reliable products, experience and service are also the focus of Aima stores. Aima provide users with 30 practical service rights and interests, including vehicle washing, rescue, Internet of vehicles and detection, build comfortable, convenient and enjoyable electric mobility experience for users with high-standard services.
Aima shows robust operation capability
Aima’s operation capabilities have long been at the forefront of the industry. At the beginning of the year, the “Tiger Roaring” action set off a new round of offensive campaign. Aima’s marketing team will cooperate with channel merchants to enhance store empowerment, policy support, system optimization, market cultivation, and fine operation to boost sales.
The electric two-wheeler industry has entered the inflection stage of transformation and upgrading, and the sales volume of the top ten brands has exceeded 80%. Aima’s marketing team has excellent productivity and execution ability, acting quickly to secure and expand the terminal territory. Aima’s super operation ability is not built overnight, but through years of precipitation. Judging from the feedback from many places across the country, Aima’s opening activities have attracted a great number of consumers.
With the acceleration of the industrial upgrading, the industrial competition is becoming more and more fierce. All brands need to comprehensively improve the R&D system, marketing system, product competence and other aspects. Only by thinking for consumers, can enterprises bring out products meeting customers’ needs. Aima has grasped the essence of growth.