DAYANG’s Brand Value Exceeds 30 Billion Yuan
China – World Brand Lab released the report of China’s 500 Most Valuable Brands in 2021 at the 18th World Brand Summit. This annual report is based on financial data, brand strength and consumer behavior analysis, and in the report, DAYANG ranked 261st with a brand value of 30.572 billion yuan, increased by 4.866 billion yuan and reached a new record.
China’s 500 Most Valuable Brands published by World Brand Lab for 18 consecutive years evaluates the brand value by using the “Present Earning Value Method. This method is based on the affordability, which combines consumer research, competitive analysis and forecast of the future revenues.
The total value of China’s 500 Most Valuable Brands in 2021 was 27,895,320 million yuan, with an increase of 3,203,262 million yuan or 12.97% over last year.
Quality and innovation are the foundation of a brand. 2021 is the year marks DAYANG’s science and technology blooming, which is the outcome of DAYANG’s precipitation over years and continuous investment in technological innovation. As a carrier of one generations’ memories of life, DAYANG has a mass base and huge brand value. In recent years, DAYANG has made a lot of innovation attempts under the strategy of creating “leisure and entertainment models”. It has grown up and accelerated product transformation and upgrading, which gives its brand more extension, and also brings consumers high-quality driving experience.
This time, DAYANG ranked 4 places higher than last year, and the brand value exceeded 30 billion yuan, which fully proved that consumers, the market and the industry has trusted DAYANG. This progress also became the driving force for DAYANG to be stronger and step into a new journey.