HORWIN Mobile Life Laboratory Starting from Winter Camping
On December 18, the temperature was below 0℃.
Everything seemed to be silent in the cold weather, waiting for New Year and spring. However, nearly a hundred riders gathered in the western suburbs forest farm of Shanghai to participate in the winter camping of “HORWIN Mobile Life Laboratory”.
This event is far more than the combination including the cold weather, wild activity, sky curtain, bonfire, and hot tea. Riders are innocent and pure.
Exploring the life is necessary and the freedom is not defined.
Gathered together for the firelight, holding the hot tea, that is the most comfortable relationship.
As for riders, life has no boundaries and the world has no end.
There is no doubt that the “HORWIN Mobile Life Laboratory” is line with riders’ favor.
HORWIN announced its plan for the coming year at this event. HORWIN first Urban-ADV model – Senmenti 0, would start the mobile civilized life experiment with Li Zhenyu’s team (the first extreme challenge team in human history from the South Pole to the North Pole), which is 300-day, 24,000km, all-weather, and all-scenario, in all road conditions.
“HORWIN Mobile Life Laboratory” will record through live broadcast, including the testing and optimization of Senmenti 0, the stories of team members overcoming difficulties and realizing their dreams, and the local culture along the way.
In addition, through the integrated chassis technology platform, HORWIN successfully attracted senior third-party manufacturers such as Shanghai Motorcycle Geezer Da shixiong and Yufengxing, to participate in “Plan of Parallel Creation of Vehicle” and create a new paradigm adapting to different scenarios. Users create new vehicle together, which was once put forward and seldom succeeded in realizing.
Since CIMA Motor 2022, compared with other brands, HORWIN has innovated in notion, product and gameplay and attracted much attention. In this event, it is obvious that HORWIN has focused on interacting with super users and its players to create more practical products at the attitude of co-creation, which is different from the thinking of the traditional manufacturers as Party A. For users with the strong independent ideology, being respected may be more important than the product experience itself.
Liu Ping, HORWIN co-founder and COO: HORWIN would create a series of supplies involved in mobile life with the majority of riders. Make the daily necessities recreated in the scene of mobile life. At present, HORWIN has started co-creation negotiations with brands such as UTC Expert, COART PARK, and WEBER. HORWIN hopes to create a co-creative, symbiotic, and shared mobile life and business ecosystem with the majority of riders, which is not only to create products that truly meet the needs of riders, but also to allow riders to participate in creating value and sharing profits. What’s more, with such a business ecology and culture, the spirit of exploration, freedom, and creativity in the nomadic era will return so as to create a new nomadic era of electrification and build a new mobile civilization.
Since its debut in 2022, HORWIN has demonstrated its ambitions for the global market, and has also brought a lot of fresh inspiration to the industry. This camping not only conveys the beautiful cycling life of electric travel to all riders, but also promotes electric cycling culture. After the first stop, it is expected whether HORWIN will continue to promote the “Mobile Life Laboratory”, what kind of gameplay it will bring to the industry, and what kind of feedback will be obtained from the users.