Interpretation of SUNRA In The First Half Of 2019
Win The Market By Products, Walk Into The Future Trough Channels
2019 is full of challenges and opportunities for the electric vehicle industry. As the drafting unit of the new national standard, SUNRA has been making steady progress in the first half of 2019, continuously cooperating with all parties to develop new products to meet the market demand. Meanwhile, SUNRA has developed new channels in more fields, laying a solid foundation for dealers to win the game in the new national standard era.
Demand-based innovation: SUNRA wins the market by products.
“We believe that industrial design must be based on user’s demands and then be innovative. Only taking the development of an unparalleled experience as the goal of industrial design can make users be satisfied,” said SUNRA’s assistant president Chen Kaiya.
In the first half of 2019, SUNRA conducted in-depth analysis on the big data of the industry, and successively launched the L series (L3, L5, L7) — especially designed for take-out delivery, a new model XC1– tailored for young users, super smart K3, X1, R3 and so on.
Because of the facts that new product’s R&D is based on users’ demand, SUNRA so far has more than 70 models up to national standard to satisfy various consumption demand, SUNRA electric vehicles are widely welcome, and dealers have more confidence to introduce SUNRA products to more customers, winning them advantages in the fierce market competition.
SUNRA builds a more perfect channel platform to embrace the future.
Channels are the cornerstone of sustainable development of enterprises. SUNRA has been constantly optimizing the existing channels and meanwhile developing new channels.
Since reaching the strategic cooperation with Suning on smart retail of electric vehicles in 2018, in the first half of 2019, SUNRA has successively established cooperative relations with domestic e-commerce giants such as JD and Tmall to fully participate in new retail. SUNRA has entered into cooperative relations with these giants on various projects including all-around customer acquisition, construction of new retail system, product joint development, and application of big data and intelligent technology, so as to enhance user consumption experience and jointly promote the digital transformation and channel reform of electric vehicle industry.
The new retail model reconstructs the three elements “people, goods and place”, so consumers are no longer limited to the original shopping scene, instead, they can place orders online, experience offline and pick up the products at any time in terminal stores. In this way, consumers can not only enjoy online preferential policies, but also offline product experience, which greatly improves the consumption experience. For dealers, the establishment of the new retail model not only enables them to obtain more customers, but also shortens the work process and improves the sales efficiency.
Developing customer-oriented products to win more market share and building better channels to lay a solid foundation for future industrial development, SUNRA is performing its role and responsibility as an industry leader to lay solid foundation for dealers to meet new national standard requirements while setting up a new benchmark in the new era to lead the industry towards rapid and sound development.