Lvjia Held 2022 Summer New Product Release Conference
On June 30th, Lvjia 2022 summer new product release conference was grandly held in Guangzhou. This conference, comprehensively displayed Lvjia’s strategy, brand, products and industrial layout, indicating a new brand future!
New strategic goal of 2022: 100% increase in sales over 2021
“The blueprint has been drawn and it is time to forge ahead.” Zhang Wenqing of Lvjia Group made a speech first, “Lvjia achieved a 100% year-on-year growth in sales from January to June of 2022 through strong efforts in brands, products, channels and marketing.”
Mr. Zhang stressed, “Lvjia will seize the trade-in opportunity in Zhejiang and gather momentum to implement the strategic deployment for the second half of the year: from January to July, the company will complete the annual sales of 2021, and from January to October, it will complete the established goal of 2022, that is, the sales increase 75% on the basis of 2021”. Subsequently, Zhang officially released a new strategic goal for 2022: sales growing 100% compared to 2021.
Lvjia take the initiative to cater to the consumer market trends, consolidate the quality foundation to improve product quality and provide the market with better quality, more secure products. Lvjia products performed well in the market in recent years and have gained a good reputation in south China market. South China market will also become one of the important markets for Lvjia to achieve the doubling target of sales this year.
Lvjia’s “brand train”–the Veel series launched
At the conference, Lvjia unveiled the mysterious new products. Lvjia group general manager Bai Lizhong officially released the “Veel” series of new products.
The “Veel” series, with the product symbol derived from the brand gene, are designed targeting the new users and scenarios in the new era. With improved appearance and quality, it brings brand-new mobility experience for consumers.
At this conference, the Guangdong base, Tianjin base, and Lvjia tricycle business division introduced their development status and brought a full range of products.
Chen Anjun, general manager of Lvjia Guangdong base, introduced the current construction of Guangdong base. Lvjia Guangdong base is now completed and will soon be put into operation, with an annual production capacity of over 1 million units in the future.
Yang Guoping, general manager of Tianjin base of Lvjia Group, introduced the products of Tianjin base in detail. On the basis of existing products, they will further focus on the development of new national standard products, transforming the “extensive products strategy” to “popular model strategy” to promote the development of new retail.
Zhao Xiaodong, director of the Group’s strategy center and head of the tricycle division, comprehensively analyzed the market of tricycle products, introduced the layout of Lvjia Henan factory, Fengxian factory and Tianjin factory in the tricycle business, and introduced a number of three-wheeled products.
On July 3, the high-speed train with Lvjia title sponsorship started its first trip. Lvjia is riding the “Chinese Speed” to a new height of brand development. As a representative of Chinese speed, high-speed railway has long been a shining name card of China in the world. Lvjia’s title sponsorship creates a “mobile business card” for the company, achieving all-round, three-dimensional brand communication.
In the face of the new trends in the industry, Lvjia quickly seized the opportunity of the Times with new strategy, new products, new layout and new marketing, and completed multi-dimensional innovation to embrace the future.