In 2021, SUPERSOCO’s new electric scooters were unveiled at its global launch event in Milan, subverting the urban mobility experience and giving you a brand-new view to know the familiar world.

01 Brand strategy upgrade for change and revolution

People want to change the dull way of urban mobility, seeking new possibilities in life, SUPERSOCO is born for change. The long-planned SUPERSOCO global launch event in Milan brought a new range of electric products, allowing riders to feel the true self while riding through cities.

The event was hosted online, with the brand ambassador DarioMarchetti (top racing rider), Moto GP coach Michael Pirro and five-time MotoGP world champion Jorge Lorenzo as special guests

“This is not only the release of new models for SUPERSOCO, but also the upgrade of brand strategy,” Yuxian Xie, founder of SUPERSOCO, said, “Today I am very excited to introduce SUPERSOCO’s new DNA. High-end brand positioning has been encouraging us to meet the needs of users from many aspects. You will be attracted by the sporty, advanced and technological elements of our products. In the future, we will provide middle and high-end products for more users around the world.”

Subsequently, SUPERSOCO showed the new SUPERSOCO product line, represented by the TS-Street Hunter and TC-Wanderer, which sparked a lot of discussion among motorcycle fans

02 Sport power and aesthetics

As an innovative Internet technology company driven by cutting-edge technology, SUPERSOCO always takes “pursuit of excellent design and innovation” as the brand concept in the process of development, and insists on providing global users with “cool and pleasing” products, so that more people can enjoy the fun of mobility.

The new TS-Street Hunter embodies the brand’s philosophy, as well as a new “racing gene” to satisfy riders’ desire for “Fast and Furious”.

TS-Street Hunter is a sport model with an attractive appearance. The large body brings a strong sense of visual impact at a glance, and the streamlined exterior design presents a strong aesthetic feeling of muscle. Both sides of the body are equipped with new race-style air diversion wings, which not only strengthens the stability of riding, but also makes the appearance look much sportier.

There are two LED headlights, with tusk-style design to present a sense of wild life power.

For actual ride and handling, the TS-Street Hunter also performs well. The newly upgraded variable diameter handlebars and three-dimensional racing cushion enable flexible control and improve riding comfort.

In addition, TS-Street Hunter is equipped with the self-developed BMOS intelligent interactive system, which can effectively enhance power and efficiency, allowing riders to enjoy a free ride.

03 Integration of classic and technology

Compared with TS-Street Hunter, TC-Wanderer presents a unique aesthetic feeling of art.

The concise and streamlined retro body collocate with rough technological lines. The two classic round LED headlights echo the retro body, providing a wide view of high penetration to easily cope with road conditions in the night.

The classic caterpillar cushion ensures riding comfort. With large tires, it easily deals with all kinds of terrain.

The mechanical pointer instrument with LCD screen gives a unique visual effect.

TC-Wanderer combines retro and technology elements to create an advanced texture.

Conclusion

The launch of TS-Street Hunter and TC-Wanderer is an important link of SUPERSOCO’s brand strategy. In the future, SUPERSOCO will provide users around the world with more comprehensive services, including new models, new cooperation models, and new brand experience stores. SUPERSOCO will accelerate the global digital layout and create a comprehensive digital marketing mode covering product quality, intelligent function, pre-sale/on-purchase/after-sales services, and the community, which will link worldwide users through a common brand value recognition. (Source: WeChat: wwwqqddccom)