At EICMA, the world’s largest international stage, we once again encountered QJMOTOR, a top-tier motorcycle brand hailing from China. This brand, alongside Benelli and Qjiang, is part of the venerable Chinese motorcycle corporation QJMOTOR, and is under the actual control of Geely Holding Group, a Fortune Global 500 enterprise. Not only does it have a substantial young user base in China’s mid to large displacement market, but over the past two years, it has also steadily expanded into Europe and various other countries and regions. As in previous years, QJMOTOR still boasts a massive booth of over 800 square meters, showcasing their complete line of leading models.

QJMOTOR brought a total of 43 products to this year’s EICMA, including 37 motorcycles, 4 electric vehicles, and 2 ATV models, spanning across categories such as naked bikes, sport bikes, ADVs, retro, cruisers, scooters, electric vehicles, and ATVs.

Among them, the most eye-catching is the global debut of QJMOTOR’s liter-class sport bike, the SRK1000 RC, which has attracted widespread attention in the industry since July this year. QJMOTOR’s choice to debut at EICMA, an international stage facing the global market, also signifies its aim at the global consumer market.

The SRK1000 RC, designed by the QJMOTOR Italian team and participating in the 2023 EICMA model evaluation, is equipped with a 1078cc inline four-cylinder liquid-cooled engine, with a maximum horsepower of 144Ps, maximum power of 106kW, and maximum torque of 112N.m. The kerb weight is only 198kg. The suspension system is fitted with adjustable Marzochi inverted front forks and a four-link central rear shock. For braking, a Brembo system is utilized, featuring dual 320mm discs at the front and a single 260mm disc at the rear. It not only has full LED lighting, a TFT speedometer, and a hydraulic clutch but also comes standard with luxury features like a stamped intake, electronic quick shifter, and front and rear dash cams. The sharp front headlight, a combination of steel trellis and aluminum alloy frames, along with high-position twin exhaust and a single-sided swingarm, make for an eye-catching and dynamic appearance. This model’s debut adds another eagerly anticipated liter-class motorcycle to the European and global markets.

In addition to the SRK1000 RC, another large displacement sport bike from QJMOTOR, the SRK800 RR, also made an appearance at this EICMA. Its sport bike series covers multiple displacements including 125cc, 250cc, 400cc, and 550cc. The street bike series has expanded from the early single-cylinder SRK15 S, twin-cylinder SRK400, and four-cylinder SRK600, SRK700 to include 250cc, 450cc, and 500cc. In the ADV category, they displayed the SVT650 X, SRT700X, and SRT800X series, which share the same power platform and lineage with the Benelli TRK series, another best-selling European brand under their umbrella. In terms of design, these models are no less superior to the TRK and have also won the favor of European users.

Undeniably, this Chinese enterprise possesses a remarkably swift product development and design capability. At the exhibition, we saw many excellently designed products. For example, the latest V-type four-cylinder vintage cruiser SRV600 V, which has absorbed some design language from the HARLEY Sportster S series but has its distinctiveness. With a lower seat height of 720mm and a kerb weight of 219kg, it can meet the needs of a broader range of consumers. Additionally, the SRV series also presented models ranging from 125cc to 700cc, including the sibling model SRV300, which once created a sales legend in the Chinese market.

In the realm of scooters, a favorite among European commuters, QJMOTOR has introduced an array of models in its Scooter series. In addition to the previously unveiled MTX150, ATR150, and CX35, the lineup is further enriched by the new CX125 and FORT250. With their sporty aesthetics, expansive speedometers, and enhanced features, these newcomers pose a formidable challenge to Japanese scooters and local European brands.

Simultaneously aligning with Europe’s new energy policies, QJMOTOR has launched its latest electric vehicles. These include the ADV sports scooter OMO07, with its minimalist yet fashionable design; the Vc+, a lightweight electric motorcycle exuding charm; the highly playful electric cross-riding Q2; and the new high-power electric off-road cross-riding OWO. Each model is a classic in its own right. With China’s lithium-ion technology leading globally, these vehicles are poised to become trailblazers for the next generation, especially if paired with reliable motors.

Beyond the models mentioned above, QJMOTOR’s booth showcased a plethora of other outstanding two-wheeled products, each boasting an exceptional cost-performance ratio, ready to make an impact on the European market. Notably, they seem keen to carve a niche in the ATV market, unveiling the SFA1000 and SFA600 models at the exhibition.

Year after year, at EICMA, QJMOTOR showcases its latest offerings and robust corporate strength to European and global audiences. Through the ongoing expansion of its global network, QJMOTOR has now established dealerships in most European countries, including Germany, Spain, France, and Italy. Collaborating with numerous esteemed dealers, it provides top-notch post-sale services, ensuring consumer satisfaction and trust. Let’s keep a keen eye on QJMOTOR’s market performance moving forward. With its rich product portfolio and formidable strength, it is destined to achieve remarkable success.