China – Since may, motorcycle and electric two-wheeled vehicle helmets on the e-commerce platform Jingdong have attracted extensive attention from consumers. Not only have the search volume reached eight times that of the same period last year, but also the transaction volume has also increased nearly 400% year-on-year.

Among them, the turnover of helmets in Jiangsu, Henan, Tianjin and Yunnan all reached over 10 times that of the same period last year; the turnover in Shanghai, Hebei, Ningxia and Anhui reached more than 8 times that of the same period last year, and the turnover in Shanxi, Xizang and Shanxi also reached more than 5 times that of the same period last year. From the helmet consumption data of various cities, the second-and third-tier markets have seen more obvious growth.

While the sale of helmet achieved high-speed growth, the growth in that of motorcycles and electric two-wheelers also exceeded 110% and 50% respectively. Ningxia, Beijing, Gansu, Shanxi and other regions have a higher year-on-year growth in motorcycle transaction, while Xizang, Beijing, Ningxia, Gansu and other regions have a higher year-on-year growth in electric two-wheeler transaction.

Why there was a sudden boom in helmet sales? We think it is due to the “one-helmet and one-belt” initiative deployed by the Ministry of Public Security.

According to a statement posted on the website of the Ministry of Public Security on April 21, the traffic administration bureau of the Ministry of Public Security (MPS) has launched the nationwide “one-helmet and one-belt” security operation to improve the safety of motorcycle and e-bike riders and car drivers and reduce the death toll from traffic accidents.