LONCIN, ONE OF THE MOST VALUABLE BRANDS YOU CAN TRUST
LONCIN MOTOR CO., LTD. (SSE stock code: 603766) is a large-scale comprehensive manufacturing enterprise that integrates businesses of generating sets, agricultural machinery equipment, light-duty power units and two-wheeled motorcycles as well as active involvement in development and incubation of burgeoning businesses with core technology of internal combustion engine as platform, thereby performing constant expansion to relevant business areas.
The Company adheres to strategic orientation of “being a Leading Enterprise of Complete Set of Low-carbon Power System”, adequate research and meeting consumer demand. With technology as traction, it makes efforts to create “Technological Loncin” that highlights advantage in low-carbon technology of “low emission and low fuel consumption” to provide users with high-performance complete solutions of end products. The Company has established a stable strategic cooperative relation with world-famous enterprises such as BMW Motorrad, acting as a world-class power system manufacturer with operations in more than 100 countries and regions all over the world.
Brands “Loncin” and “Jin Long” subordinated to the Company are both famous trademarks of China. Meanwhile, the Company was the first one that obtained title of qualified enterprise whose “Registration of New Motorcycle Exempts from Safety and Technical Inspection” in the motorcycle industry of China. In 2013, export business of its generating sets ranked first in the industry, with business of tricycle being among Top-Three in the industry for many years, production & sales of motorcycle ranking second in the industry in consecutive 8 years and its export volume ranking Top-Two in the industry in consecutive 7 years, and production & sales of its engines being among the best of the industry for many years.
Ambition：Be a Leading Enterprise of Complete Set of Low-carbon Power System.
Mission: Achieve sustained increase of shareholder’s value on the basis of employee recognition, customer satisfaction and partner cooperation.
Long-term development tenet: Loncin relies on continuous growth, glorifies its employees and satisfies its customers.
Essential culture: respect people.
Essential value: Good faith, innovation, efficiency and equality.
Essential competitiveness: The team’s ability to learn.
Working method: Set a common goal and achieve it by using the right approach and rallying all the necessary resources.
Innovative operation, proper management
Understand the situation, analyze the issue in question, reveal the problem, figure out the solution and make it a rule.
1983 LONCIN Founded
1993 The first motorcycle engine produced
1999 The first motorcycle produced
2001 The first general purpose engine was produced
2005 Became the supplier of BMW Motorrad, supplying R13 engine and GS parts
2012 Listed on Shanghai Stock Exchange
2013 Signed the engine agreement K8x with BMW
2014 Jointly established Lonhua Drone Technology Co., Ltd with Tsinghua University
2015 Merged Shandong Lichi New Energy Automobile and Guangzhou Sonon Electric & Machine
2017 Signed K08/K09 scooter agreement with BMW Merged CMD-TEC & AESCN
2018 Released VOGE hign-end brand
2019 Built a cooperation partnership with MV Augusta
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Buyers’ Guide | 2023 MEGA YEARBOOK -Motorcycle / E-vehicle / Parts & Accessories