China – Recently, the CCCM released the January-March production and sales data of domestic motorcycle market. Large displacement leisure and entertainment motorcycle sales grew against the adverse external conditions.

According to statistics, there are hundreds of new motorcycles above 250cc launched onto the market in the past three years. Data show that in 2021, Chongqing Loncin, Zongshen, Lifan and Yinxiang took the second, third, fourth and sixth place on the list of top ten Chinese motorcycle enterprises in sales. The sales volume of the four motorcycle enterprises accounted for 42% of the total of the top ten enterprises. In the new list released by the CCCM in the first quarter of this year, Loncin, Zongshen, Yinxiang and Jianshe were the second, third, fourth and tenth respectively. They accounted half of the total domestic sales of the leading motorcycle enterprises.

In recent years, the domestic sales of 250cc and above motorcycles saw an annual compound growth rate of about 40%, the performance of Chongqing motorcycle enterprises outstanding. Taking Loncin as an example, the annual sales volume of the VOGE series large-displacement motorcycles has exceeded 20,000 units since 2020, with a growth rate higher than the average level of the industry. Last year, Loncin achieved revenue of 7.558 billion yuan, up 39.55 percent year on year, driven by the growing sales of the VOGE series motorcycles and export increase.

Large displacement high-end motorcycles have become a new favorite in the market. At the same time, with the total scale of the motorcycle market further shrinking, the competition will intensify. Chongqing motorcycle enterprises must focus on the leisure and entertainment product segment and launch more fashionable, personalized, high-performance and high-tech large motorcycles to to truly complete industrial upgrading and achieve high-quality development.