Lvneng’s Electric Motorcycle New Marketing Strategy Launched
As the electric two-wheeled vehicle industry has entered the era of the new national standard, LVNENG is ready to forge ahead with full energy. Recently, LVNENG held an online live presentation for its new marketing strategy, which attracted wide industrial attention!
PART 01: category marketing strategy presentation
LVNENG’s general manager Wang Jun elaborated on the content of category marketing strategy. Category marketing, just as its name implies, is to create product categories with special property of LVNENG. LVNENG’s product category is sports electric two-wheelers, which provide consumers with the basic riding experience of “more dynamic, more durable”, the upgraded experience of “impressive appearance, differentiated performance”, and the extreme experience of “ultimate speed, superior cruising range, extreme security”.
Mr. Wang also mentioned that LVNENG comprehensively upgraded the factory, products, technologies, brand image, and marketing model to achieve fast results, rapid upgrades, and quick breakthroughs.
PART02: core products released
Sports models SE-MOTOR and SE-BIKE are especially developed by LVNENG to quickly meet more personalized needs, aiming to create a highly differentiated sports product category. LVNENG strives to build the brand image and product experience around this positioning to offer greater choices for people who love sports products and pursue a free life style.
X7 is a representative sports model, and its high-end version is equipped with the SCE system and radial opposite cylinder disc brakes.
LVNENG’s independently-developed N series products (NG1, N2, N5) are launched to meet the use and aesthetic needs of people living in the cities. This time LVNENG launched the limited version of N series, featuring popular Chinese cultural elements to attract more young consumers.
PART 03: interpretation on upgrades
LVNENG’s vice marketing director gave a comprehensive explanation on LVNENG Space 2.0 Upgrade Project, and introduced the N-series’ marketing activities.
The vice dean of Marketing Business School also gave a detailed explanation on the core technology–the SCE system and the radial opposite disc brake.
With strong product resources, a highly differentiated brand style, the new energy space, the unique marketing model, direct contact, interactive experience, LVNENG is more confident to make a great leap. LVNENG’s category marketing will also be a major event in the development course of the electric two-wheeler industry. (Source: WeChat: lvneng4001878686)