Under the general trend of young consumers dominating the market, the wave of consumption upgrading continues to heat the electric two-wheeler market. When users began to have higher consumer demand for electric two-wheelers in addition to the basic function of transport, traditional OEMs and dealers are facing unprecedented challenges.

Recently, Sunra’s 2022 new color press conference has attracted wide attention. The product changes and brand concepts demonstrated at this conference are the key of the intense focus of the entire industry.

Sunra’s release conference vividly interpreted the traditional brand’s concept change from “being marketing-oriented” to “being product-oriented”, which may be the key to break the market in the face of consumption upgrading.

Take products as a spear

Under the wave of young people-driven consumption, products become the best way for enterprises to talk to young people. As a traditional brand, Sunra has made big changes to its products.

From the beginning of the year to this color release conference, Sunra has laid down effective measures for product: automotive grade lithium battery, X-TEC dual-core system, and fashion color.

Sunra’s car grade lithium battery is unmatched in the industry. The X-TEC dual-core system is also an industry-leading power system. Now the breakthrough in color scheme will further optimize its the products.

The products showed at this color conference are completely different from the previous product line in terms of appearance, not to mention the core technology and quality of automotive grade lithium battery and X-TEC dual-core system.

This also proves that “being product-oriented” has become the key of Sunra’s future strategic layout. As a representative brand in the traditional market, facing the strong impact of the consumption upgrading, Sunra took products as the spear to break the situation of the young consumer market.

Seek product and concept innovation

When the brand, channel, sales, operation all have formed a considerable scale, the traditional brands and dealers are undoubtedly in a relatively comfort zone. But the young consumer markets is pushing companies and merchants out of their comfort zones.

How to get out of your comfort zone? We can only embrace market changes and break the shackles of traditional ideas. Sunra has always been a pioneer in the industry, and now it uses technology and color innovation to change and break the traditional industry’s inherent thinking on products.

Sunra’s product line undoubtedly ushered in a complete change, integrating science and technology, color, intelligence and other elements that are appealing to young users.

However, the change of Sunra is not only on the products, but also its concept. It is an important exploration for the traditional brand to follow the general trend of consumption upgrading.

Sunra’s change and breakthrough is the embodiment of brand vitality as well as enterprise confidence. By creating products and a brand that are more attractive to young people, the terminal confidence is boosted, and dealers see the potential of market growth and the possibility of sales growth.

Innovation is to change and break the traditional mode of thinking to achieve continuous progress and development. Sunra’s product-driven innovation and change will continue to lead the transformation and upgrading of traditional brands in the industry.

Source: http://topddc.com