Recently,Niu release its performance report in the second quarter of 2023 officially.The related data show that in the second quarter of this year, the company achieved revenue of 828.8 million CNY, year-over-year increase in revenue of approximately 0.1 % and a quarterly net loss of 1.9 million CNY. Compared with the same period last year,Niu had a net profit of 14.4 million CNY.The net loss of the first half of the year amounted to 62,243,700 CNY, which has a year-on-year increase of 309.12%.

Sales aspect,Niu’s vehicle’s sales in the second quarter is 211,996 units,the year-on-year growth rate is 1.5%.Among that,the sales in Chinese market is 178,567 units,the year-on-year decrease rate 1%;the  vehicle’s sales in overseas market is 334,29 units,up 17.1% year on year.

Back in Chinese market, the decline in sales is not a problem for Niu itself. In the past five years, the Chinese electric bicycle’s  exchange market has been continuously overdrawn.Under the background of the current consumption downgrade, the overall sales of the industry this year are not as expected, especially in the second quarter. Therefore, Niu met with cold shoulders in the second quarter will not surprise the industry.

It is worth noting that under the high intensive competition of the Chinese exchange market, Niu’s price in the Chinese market has continued to rise in recent years, with an average price of 3577 CNY and  an increase of 8.1% to the last year. This also makes Niu become one of the few brands whose unit price continues to rise under the crazy price war in the Chinese market, which can also be called the success point of Niu’s strategy in recent years.

Correspondingly, the price of Niu in overseas markets fell by as much as 33% year-on-year, the unit price of only 3430 CNY in overseas markets was refreshed again, which fully shows that the competition in overseas markets is intensifying.

Among them, the Southeast Asian market, which is deeply ploughed by the Niu, has become the globally recognized electrification frontier, its huge market capacity and favorable policy orientation  attract a large number of brands , the competition around this market will become the world’s most intense one, Chinese brands will fight with Japanese,Indian and local brands for a long time in this market.

Back to Niu itself,the authority esteems its revenue in third quarter is expected to reach 1.153 billion to 1.326 billion and can have a year-on-year increase rate from 0% to 15%.If that can come true,that might be an inflection point of Niu’s continual slump and can be called a turnaround.However,given to the heat of traditional peak season is not so welcome as expectation,we still need to observe if Niu can reach its expected aims.

So,are you bullish on the Niu turning a profit in the third quarter?

Source:Electric motorcycles commune

https://mp.weixin.qq.com/s/fRFBCPNp7MbMuzKzUYjUWQ