In the past two years, the domestic manufacturers have released the new products at a higher speed. However, the life cycle of these products are relatively short. There are many reasons accounting for this phenomenon. The main reason is that the domestic manufacturers only focus on the one-dimensional advantages such as the good appearance, large displacement, more cylinders, the similarity to well-known vehicle with lower price, which will definitely cause a sensation,and even lead to some blind purchase. But all kinds of negative comments will gradually come up after a batch of delivery .

New product life cycle and marketing endurance is a topic that needs to be taken seriously.

Dayang 150ADV has been selling well since its release in March 2021, and it has become a star product in the Dayang scooter matrix, which can be simply summarized as the following reasons.

First of all, high standards and requirements. Although the 150ADV will be launched in 2021, the engine platform was developed as early as 2018. The architecture of this engine was the 125cc two-valve water-cooled engine. Dayang decided to launch the 125cc version and the 150cc version, and changed the two valves into four valves. At the beginning of the D&R, according to the various competing products, Dayang put forward that indicators must be greatly improved such as power and torque, and then started technical research. The idea is the one that not only follows and surpasses the former idea, but also has been developed into an general one by them in recent years.

Second, high precision. Dayang’s factory has made great changes since it released DY 200-6A in 2019 which was developed three years ago. Dayang has turned into the production method of being close to data and stand out by precision. Dayang basically manufactures its own engine, frame, and exterior injection molded parts. The data, standards, and tolerance requirements of each part are prescribed, and the actual value must be infinitely close to the theoretical value. The assembly precision is getting higher and higher including the inside of the engine, the engine and the frame, and the frame and the cover. The coaxiality of the upper and lower bearing bushes of the steering column of Dayang motorcycles can reach 0.005mm, and the factory has purchased equipment with higher precision. In the past, the bearing bushes were first bored and then welded, and the welding would change the shape of the metal parts. Now, the bearing bushes are bored after the welding. It directly affects the lightness of the control.

Third, multiple verification. After the 150 was launched, some users made detailed records of the vibration at different speed sections and fed them back to the factory. There was a slightly stronger vibration in one of the speed sections. Generally speaking, it is not necessary for the factory to adjust this vibration, and it is a sports scooter that can be drive on non-paved roads in a way. However, Liu Botao, the general manager of Dayang, has a high requirements of the technology. Therefore, he still analyzes the reasons with the technicians. They listed all the reasons that could cause vibrations at this speed section, and excluded them one by one. In the end, they found that adjusting the horizontal angle of the engine is the best way to suppress vibration at this stage, so they changed the value once and installed a vehicle fro a round of testing, and then installed and tried again until they found a more ideal value.

It can be said that Dayang 150ADV is exquisite. Everyone was worried about the power, quality and other issues when it was just launched. After all, most users think it is a kind of motorcycle for commuting and fun. It is necessary for the commuter vehicle to be reliable and durable, which is what users care about. After the market verification, it is believed that Dayang 150ADV is reliable whether appearance or the quality. Dayang 150ADV also laid the foundation of public prise for the VRF150 retro scooter, which was released in June this year.

Nowadays, users have more requirements, and the selling point alone can only be popular for a short term. Motorcycles are the consumer durable goods. No matter how passionate young people are, they won’t splurge on money . Therefore, The overall quality is core.