China – The 19^th World Brand Summit organized by the World Brand Lab was held in Beijing on July 26, which released the analysis report and ranking of the 2022 “China’s 500 Most Valuable Brands”. In this annual report, which is based on financial data, brand strength and consumer behavior analysis, Haojue’s brand value was RMB76.637 billion, up RMB11.342 billion from RMB65.295 billion last year, ranking 89th on the “2022 China’s 500 Most Valuable Brands” list. Dayang was rated on the list with a brand value of RMB33.172 billion. There were only three motorcycle brands on the list, i.e. Dayang, Haojue, and Zongshen.

The total value of China’s 500 Most Valuable Brands in 2022 was RMB30,972.807 billion, an increase of RMB3,077.487 billion, or 11.03 percent, from last year. Steve Woolgar, chairman of the academic committee of the World Brand Lab and Marketing emeritus professor of Oxford University, said: “Brands are the image of a country, and I hope more people will know the story of China through Chinese brands. Over the past 17 years, I have witnessed the rapid growth of Chinese brands, some of which have a strong global influence. It is the 19th year that the World Brand Lab has prepared a report on Chinese brands. In 2004, the threshold to the list was only RMB500 million, and the average value of the top 500 brands was RMB4.943 billion. 19 years later, the entry threshold has been raised to RMB3.167 billion, and the average value of the top 500 brands reached RMB61.946 billion, an increase of 1,153.21 percent.

This year, 69 Chinese brands’ value exceeded RMB100 billion, 12 more than last year. Compared with 2021, aviation, tourism services, textile & apparel, real estate, and retail sectors have less brands on the list due to the impact of the pandemic, while the automotive, communication electronics, IT, and agriculture sectors see more brands listed. Steve Woolgar said that for brands to seize and consolidate the high-end market, they must create world-class brand ecosystems, allowing stakeholders to participate in the construction of Chinese brands in various scenarios.