Industry Dynamics

Shineray - To Create A Leading Brand of Sports and Leisure Motorcycles In China

Date:28-05-2018 Source:chinamotor

Chongqing Shineray Motorcycle Co., Ltd. is wholly owned by Shineray Holding Co., Ltd. It is located in the Shineray Industry Park at Jiulongpo District, Chongqing, and covers about 400-mu  land. It also has a modernized factory that covers about 120,000 m2 and a first-rate international off-road circuit. It has an annual output capacity of 800,000 units of motorcycles and over a million units of engines.

The company has passed the ISO9001 Quality Certification System, the ISO14001 Environmental Management System, related compulsory certifications and even professional certifications from developed countries like EEC and EPA.

Shineray’s products have been exported to over 100 countries and regions, including Brazil, Argentina, Togo, Nigeria and Mongolia. It has 19 provincial general agencies, 26 regional agencies and about 1700 retailers in China.

Memorabilia of Shineray

1997 In August, four people founded the tricycle manufacturing oriented Chongqing Hengya Vehicle Manufactory Co.,Ltd with only 7000 RMB.

2002 In July, the company announced IPO with the name Shineray and moved its factory   to Dayan Industry Park.

2004 In March, Shineray International MX-Team was established in Belgium.

2005 In February, Shineray was granted International Manufacturer’s Licence.

2006 In October, Shineray was entitled China Famous Trade Mark.

2007 In September, the first-stage of Shineray Industry Park was finished and the factory was moved there.

2009 In March, Shineray was honored Consumer Satisfaction Company.

2011 In September, Shineray MX-Team won the team championship of the Xinjiang Taklimakan Rally.

2013 In April, the X2 won the Grand Champion of the 2013 Dongchuan Mudslides Super Enduro Motorcycle. In September, Shineray International MX-Team once again won the team championship of the Xinjiang Taklimakan Rally.

2014 In September, Shineray acquired the Italian motorcycle factories of BMW. In November, Shineray’s SRM series debuted in the 13th CIMAMotor.

2015 In March, Shineray officially released China’s first classic sidecar XY400B.

In May, the X6 won the top three prizes of Gansu Kangle Riverflat Rally.

In July, Shineray won the champion of Ulungur Rally.

SWM - Shineray’s Italian Company

•In September 2014, Shineray acquired the Italian motorcycle factories, facilities, products and technologies of BMW (formerly known as Husqvarna) at a price of 25 million Euros. The total value of the 6 products including main technologies was estimated to worth more than 50 million Euros. The total area of the factories covers 48000 m2 and the building area covers 15000 m2.

•Same year in October, Shineray acquired the Italian off-road brand SWM and completed the design and manufacture of its first products.

•From November 4th to 9th, 2014, the honored king of brands - SWM appeared at the EICMA and won great attention from various media and motor-enthusiasts.

Corporate Culture - the Big Dipper of Shineray

Shineray’s corporate culture consists of six sections: humanistic concern, humanistic education, Shineray volunteering, social benefit, creative culture and culture record.


•The Big Dipper asterism was used by our ancestors to navigate the direction and determine the seasons.

•The seven values of Shineray (known as the Big Dipper of Shineray) aim to guide the stuff to the right direction and make the enterprise even stronger.

•The pattern is formed by two overlapped triangles which are pointing to the opposite directions. The orange triangle represents personal cultivation while the yellow one stands for team objective. The blue area in the center means customer is always our priority. These seven mottos interweave with each other and each one of them is inseparable.

•The three colors - blue, yellow and orange means Shineray creates material, intellectual and spiritual wealth.

Shineray’s Core Values

Strive for excellence                      Modest and self-reflection                 Dedicated

Customer first                                 Care and thankful                             Cooperation & innovation

Integrity and honest

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